Championing mental health awareness in your business

May 25, 2022

From influencers, to small-business owners, to big brand names – more people are standing up and entering the mental health conversation. With May being Mental Health Awareness Month, it felt like the perfect time to dig into what businesses have taken applaudable action to become advocates for mental health awareness that can serve as inspiration for your own business.

Showing you care about your people

You could have 100 job openings you are looking to fill or are in the weeds about supply chain issues – but don’t forget your current employees. The number one rule for reducing employee turnover is to make sure you are taking care of your workforce and mental and physical wellness of people currently on your team.

One company that’s taken action to show how much they care about employee wellbeing is Elvie. To be honest – we love everything about this brand. From leaking billboards to a poster campaign with TITS (This Is The Sh!t), we love what they stand for and how it embodies everything they do. They undoubtedly put their people first, so their decision earlier this month to add ‘Life Leave’ to its list of benefits was no surprise. With this new decision, it allows employees to take time off – without any questions or rules.

As a big player who is heavily reliant on people power Airbnb recently committed to a fully remote workplace. And guess what? It was reported that the Airbnb career page was visited nearly 800K times after the announcement was made.

Encouraging open conversations

Encourage an open dialogue around the topic of mental health helps to normalize this often taboo subject. JanSport’s Lighten the Load campaign does just that, offering a great hub for young people to go with videos and therapy sessions. When people share stories of their battles or experiences, someone out there can relate. Encouraging employees to open up about their mental health journeys allows the topic to become normalized.

Fundraising for those with a mission to help

One of the most effective ways to take action and show support for any cause is to fundraise for a related charity. Whether you pledge to donate a portion of sales over a month’s time period or create a limited edition product with a cause related partnership, it will encourage consumers. Consumers want and need to feel as though they have played a part in helping others for better.

DeMellier, a luxury handbag company collaborated with Chinese-American artist Fong Min Liao to launch their Soul Tote, in which 100% of profits is donated to Liao’s charity PEERS. Liao has publicly spoken about her own mental health journey, which made for the perfect partnership.

Mental health policies

The most important things to attract new talent and retain talent are flexibility, competitive pay and a clear employer’s mental health policy. If you’re a growing business this has to be high on your list to agree, articulate and Communicate. Finding good relevant ways to really support your workforce in this space.

Making sure that your organization has a strategy set in place to ensure you are living and breathing your policies is key. If you could use some help in writing your policy and communicating internally and externally, we’d love to hear from you

Author Headshot

Dani Wilkinson

Dani has a passion for making brands sparkle. From Dyson vacuum cleaners to Pies, she built brands from the ground up and has a strong perspective from both high-level, to actual practicalities and how to get something done.

There’s a new sheriff in town

May 11, 2022

A job in law enforcement is not for the weak of heart. Their dedication and loyalty to their community is second to none and their obligation and duty to serve has to come from within their own personal desires. Lexington County Sheriff’s Department has proven that if you go above and beyond in your recruitment efforts to find qualified and dedicated individuals to join their team, you find great success.

The Dilemma

The Lexington County Sheriff’s Department came to us hoping to expand their reach and advertise for several open positions. They currently have over 100 job vacancies and needed a “quick draw” to compete with some of the larger departments in the area that were perhaps gaining more attention. Our briefing was to help solve a talent shortage and make the application process much more transparent for potential candidates.

High Noon

We developed a new website with a modern look and feel that encompasses everything a candidate would need to know – from the application process to what living in Lexington County is like.

In a time where law enforcement and community relationships are becoming more prevalent, we knew we had to place a large focus on the respect and consistent praise that LCSD gets from the community they serve. We also understood the importance of telling the stories of those who are currently employed at the Sheriff’s Department, to show how people from all different backgrounds are succeeding and enjoying their employment at LCSD.

Another big consideration when developing the site was making sure the site was easy to navigate. We wanted to make sure that potential candidates could find the information they were looking for, apply to roles they were interested in and get in contact with the department with ease. Mobile navigation was also a big player in the development process, as we know many people are viewing the site via mobile devices.

We then started a digital marketing campaign to support the launch of the new website and drive quality candidates and applications – all whilst working alongside their recruitment partner to ensure a really positive and memorable candidate experience.

Back in Business

With a fresh new website and easy application process, Lexington County Sheriff’s Department is ready to continue to make a positive impact with each and every new member they add to their team. Working alongside LCSD has given us some wonderful insights on their sense of community and the call to serve each and every day of their lives. If you find yourself interested in a position with law enforcement, LCSD might just be the place for you to get your foot in the door.

If you have a brief or project you want us to tackle, get in touch. We love a good challenge –

Author Headshot

Dani Wilkinson

Dani has a passion for making brands sparkle. From Dyson vacuum cleaners to Pies, she built brands from the ground up and has a strong perspective from both high-level, to actual practicalities and how to get something done.

Improving the search for fintech recruiters Finiti

May 2, 2022

Finiti Search is a global fintech company with two female co-founders at the helm and 15 years of experience under their belt. They carry a unique and innovative approach to recruitment, that’s built on trust, transparency, really understanding their sector and 100% communication – turning what can be a difficult and tedious process into something that’s linear and stress-free for both clients and candidates.

As Fintech firms continue to adapt and grow because of major world events, Finiti Search continues to adapt their approach to sales recruitment. But their website needed a shake-up to reflect their services, focus areas and the clients they truly work with.

Technical Difficulties

The brief for this project was simple; to launch a new website that made what Finiti does crystal clear and to really define how they want to be portrayed. It was a dream client brief. Being single-minded and confident in what you do and your swimlane, means you don’t need to be all things to all people. So this was something we embraced and leant into.

The Solution

We knew that a simple navigation and page structure was important, to make finding information quick and easy for both clients and candidates. We added a simple job board and application form as well as a client landing page and a candidate page, that were all mobile optimized – as we know people often are on mobile nowadays searching for jobs and filling talent.

We made it possible to set up a confidential discussion for those that aren’t quite in the market for a new role, but might want to see what’s happening in the market – enabling people to do some research before taking that next step. Finiti Search has a narrow swimlane, focused on sales and Fintech. They know who they are, where they play and they are happy to convey that. This comes as a huge help to their clients and candidates, because it keeps things clear and concise on exactly what to expect when you work with the team.

Happy Client

Rebranding Finiti Search, launching a well thought-through (but simple) site and re-establishing their social presence has been a fast-paced and enjoyable project. Having a client who knows what they want and how they want to position themselves, really makes for a great partnership. Finiti has a sincere desire to help those within the Fintech sales industry, and if there’s one belief we certainly share with Finiti Search, it’s that the key to a better tomorrow is in what we do to improve today.

If you have a brief or project you want us to tackle, please get in touch. We’d love to help your business grow through a new or improved website –

Author Headshot

Dani Wilkinson

Dani has a passion for making brands sparkle. From Dyson vacuum cleaners to Pies, she built brands from the ground up and has a strong perspective from both high-level, to actual practicalities and how to get something done.

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