Fashion Forward: Leading the Charge Towards Sustainability

May 31, 2024

Rethinking Consumption 

How can we create a more sustainable planet? This is a question we ask ourselves everyday. Rather than adding more to our lives, the answer lies in simplicity. We should aim to maximize the use of existing resources by repairing them and finding innovative ways to repurpose materials instead of constantly buying new ones. 

A Devastating Reality

A huge contributor to waste and overconsumption is fast fashion, and the clothes that are produced and consumed in this industry. 

First, let’s define what fast fashion is. It is “a term used to describe the readily available, inexpensively made fashion of today.” Similar to “fast food”, “fast fashion” connotes unhealthiness and overconsumption. It is difficult to put a finger on where the product comes from and who has a hand in producing it. 

In her TED talk, The Simple Solution to Fast Fashion, Josephine Philips, the founder of SOJO, a fashion repair app, talks about how “fashion waste levels have reached 92 million metric tons. If you put everyone that lives in Europe on one massive weighing scale, the amount of fashion waste we produce annually would be more than every person combined in Europe.”

The fast fashion industry not only raises questions about the ethical and humane treatment of the people working in its supply chain, but it also creates enormous environmental issues that have more implications than the aviation and shipping industries combined. 

Can we move away from consumer culture?

This World Environment Day, let’s rethink our approach to sustainability. The reality we face calls for a shift in our mindset towards consumption. It is time to break away from the cycle of excessive waste and embrace sustainable alternatives.

Let’s acknowledge the potential we have to change the way we purchase and consume clothing. By purchasing from smaller, more sustainable brands, we are able to make more conscious choices that contribute to a more sustainable planet for everyone.

Eco-Friendly Options

Brands like Pantee, SOJO, Thought Clothing, and Reformation are just several brands that exemplify the power of innovation and conscious consumption in the fashion industry. Based out of the UK, Pantee is a sustainable underwear brand that transforms ‘deadstock’ materials into new garments. 

Katie and Amanda, the sister duo behind Pantee, were insistent that new t-shirts and materials should not end up in the landfill. And Pantee was born. Their underwear and more recently basic range, are anything but basic. We love everything about what they are doing and what they stand for. 

SOJO, a London-based app, is dedicated to making clothing work for each person. Whether it is through in-house alterations and repairs or connecting consumers with the closest tailors, they get the job done. Less throwing away, and more, hanging on to your favorites and wearing them time and time again. 

Thought Clothing focuses on creating stylish and eco-friendly clothing using sustainable materials like bamboo and recycled materials in their clothing. They also prioritize ethical manufacturing practices and transparency throughout their supply chain. 

Reformation, a pioneer in the sustainable fashion industry emphasizes the importance of the circular economy, such as garment recycling and upcycling programs, to minimize waste and extend the lifespan of their products. 

Our Passion for Sustainability

At Bodhi and Co., we have had the privilege of collaborating with experts in the field of sustainability. Our partnerships span across continents, working closely with institutions like MIT. Professor Randy Kirchain, Co-director and principal research scientist at the Concrete Sustainability Hub And the Carbon Trust in the UK. 

Our commitment to sustainability extends beyond borders. In the UK, we have tackled environmental challenges, such as reducing single-plastic usage, and developed a sustainable solution for chilled food packaging. But it’s often even the smaller things that soon add up. Do you really need to print branded t-shirts for a trade show that no one is going to wear? As marketeers and ambassadors, we take our role seriously when finding good sustainable solutions, especially when it comes down to merch.  

What Can You Do?

What can you do now to make a difference? The answer is simple. Purchase from smaller, sustainable brands like the ones mentioned above to make more conscious choices. 

Minimize the amount of waste we use by using apps like SOJO and repurposing old clothing and repairing items instead of replacing them, and don’t forget to recycle whenever you can! It makes a huge difference on the Earth. 

Spread awareness about the environmental impact of fast fashion and the importance of using sustainable alternatives and support small businesses that promote sustainability in the fashion industry. 

With Love

At Bodhi and Co., we love our Earth and want it to last as long as it can. That is why we are deeply committed to nurturing our planet and creating a more sustainable future for generations to come.

We believe that every action counts, no matter how small it may seem. Whether it is choosing to support sustainable brands or making conscious choices in our daily lives, each step towards sustainability matters.

Together, we can make a significant impact on our planet and create a brighter, greener future for all. 

Author Headshot

Ana Dennis

Ana is driven by a passion for content creation and marketing campaigns and excels at blending visual and written storytelling to create impactful marketing campaigns.

Hope Ball Raises $3 Million in 10 Years

May 16, 2024

In a celebration marked by elegance and generosity, the 40th Biennial Hope Ball illuminated Greenville on Friday April 26th, 2024, raising over $704,000 in a single night, marking the largest amount ever raised in the history of the Hope Ball.

Held for the first time at The 405 Venue with catering by Table 301, 522 guests and over 44 sponsors gathered to raise money for Neighborhood Cancer Connection. With cocktails from Six and Twenty Distillery and live music from Atlantic Party Fantastics, it was a spectacular event, and a great time was had by all that attended. 

Since 1984, the ball has proved the power of giving and the resilience of our Greenville community. A now tradition in the Greenville calendar, this year marked a significant milestone as The Hope Ball celebrated their 40th anniversary of this special event.

Held every two years, the Hope Ball is an elegant, black-tie dinner and dance. The glamorous event is organized by a dedicated team of 50 volunteers (all of whom are female) and provides funding for the Neighborhood Cancer Connection, for over 2 years, helping over 2,000 cancer patients and their families. 

44 Sponsors helped to make this year’s event truly special. Special mentions go out to Gastroenterology Associates, Interim Healthcare, ProSource, Prisma, and Bon Secours.

As we reflect on this milestone, we are reminded of the impact that collective action can have on our community. Bodhi and Co. are incredibly proud to have played a part in making this year’s event a huge success, along with many other sponsors and partners. 

“Events like these are vital for a local charity like ours and the cancer patients who depend on us,: says Angela Green, Chair of the Hope Ball. “Over the past 10 years, the Hope Ball has raised over 3 million dollars to help cancer patients and their families in Greenville. We can’t wait to do it all again in April 2026.”

The support the Hope Ball receives ensures the Neighborhood Cancer Connection can continue to help local cancer patients in our community. From financial aid to counseling, nutrition to equipment, the local charity takes a holistic approach to helping local cancer patients. 

The Hope Ball and the supporting events that led up to the big night were organized by a dedicated group of 50 volunteers with a variety of backgrounds and professional expertise. Dani Wilkinson founder and CMO of Bodhi and Co., worked on the PR and Marketing Team, helping to spread the message of the work done and the money raised, as well as building excitement in the run up to the event.

Author Headshot

Ana Dennis

Ana is driven by a passion for content creation and marketing campaigns and excels at blending visual and written storytelling to create impactful marketing campaigns.

You Landed The Interview, But Now What?: How To Nail Your Marketing Interview For That Dream Job

May 11, 2024

After countless revisions to your resume and writing cover letter after cover letter, the moment you’ve been waiting for has arrived– you received an email asking to set up an interview for the marketing role you’ve been eyeing. With only 20 percent of job applicants making it to the interview round, take time to celebrate this achievement, then shift your focus to prepare to ace the interview.

From the moment you receive that initial calendar invite to the post-interview thank you note, there are strategic steps to ensure you tick every box throughout the interview process and leave a lasting impression. 

Here are our tips to help you navigate every aspect of the interview process and ensure you nail your marketing interview.

Customize your resume, cover letter, and work samples for the job

Ensure that your resume is tailored specifically to the position you’re applying for by formatting and updating it accordingly. Don’t overcomplicate your application materials– keep it clean, simple, and professional, avoiding unnecessary complexities. Incorporate relevant keywords from the job description to optimize your resume for applicant tracking systems and catch the recruiter or interviewer’s eye.

Make sure you lead from the top. Don’t leave your most relevant experience at the bottom of your resume. The hiring manager may not get that far. Pull it to the top, so it’s front and center, and remove any small or unnecessary roles. 

Don’t be afraid to show off a little

If you are interviewing for a marketing position, brand yourself. A portfolio with relevant examples, no matter your experience level, is the perfect place to showcase your skills and abilities. 

If you are a new graduate, have little experience, or have none, use material from your college courses or personal projects that can help showcase your breadth of skills and knowledge. The importance of a portfolio lies more in its ability to help you break into the industry to prove your worth.

Yes, show off and be proud of your work, but always remember to stay humble and professional!

Use Canva or Adobe

If you are applying for a marketing or creative role, do not, whatever the weather, send a resume as a Word or Google Doc. Use Canva and their 100 amazing resume templates or Adobe, to show you have a good creative eye. 

At Bodhi and Co., if your resume isn’t ‘designed’ – it goes straight into the no pile, sadly, so do let that happen. 

Do your homework

We hate breaking it to you, but homework doesn’t stop after graduating. Before any marketing interview, research the company and employer who is interviewing you. 47 percent of candidates who interview with companies are rejected because they don’t understand the role or details about the company they are interviewing with.

Dress the part, make an impression, and stand out

Pay attention to how you present yourself in your interview. Dress to impress; we promise your comfy sweatshirt will be waiting for you at home.

If you have a video interview, ensure the background is not distracting, maintain respectable eye contact as much as possible, and keep a positive, welcoming, and go-getter attitude throughout your interview. And if you need a ring light, go and get one. 

Be a storyteller

Crafting compelling narratives is essential in nailing your interview. When responding to questions, weave your experiences into engaging stories. Begin with setting the scene, walk through the challenges you faced, elaborate on your actions taken, and conclude with the result achieved. This structured approach, often called the STAR method (Situation, Task, Action, Result), ensures clarity and organization in your responses, leaving a lasting impression of your skills and competence.

Ask questions

Even though the interviewer is using the interview to get to know you, it is the perfect time to ask all your questions about the company and role.

It is recommended to have at least 5 questions prepared beforehand. 

Always say thank you

After every interview, send a thank you note to your interviewer. A handwritten note is personable and speaks volumes, but employers understand this isn’t always possible. Either way, you should send an email within 24 hours of your interview

In your thank you note, include specific points discussed in the interview that validate your interest in the position and your ability to meet or exceed the expectations of the open role.   

Whether you are a new graduate entering the job market or a seasoned professional looking for your next marketing role, remember that great things will come your way with patience, hard work, and consistency.

Are you interested in job opportunities, an internship, or a mentor? The Bodhi & Co. team would love to hear from you. If you are interested in an internship, you can get in touch with the team via the Bodhi & Co website. For mentorship opportunities, please contact Dani, Founder of Bodhi & Co., directly through LinkedIn.

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

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