Bodhi and Co. launches new ‘batched’ content packages!
November 25, 2024
To stay active online, many business owners think they need to hire a social media manager, but that’s not always the case. Bodhi and Co.’s new Batch Content service could be just the thing you’ve been looking for and give companies and brands the best of both worlds. Batch Content saves you time, by creating all your content in one go (or batch) and also lets you organize and plan your social media posts in a way that is easy to handle and doesn’t take too much time.
Not everyone needs a social media manager
We know that social media can often feel like a beast to feed and manage. A typical brand posts 3,650 social media posts a year across various platforms. That’s a lot of content.
You need to plan your content, film it, find trending audio, edit it, write a caption, post it, engage and share, the list goes on and on! For some organizations having a full time social media person or outsourcing it makes perfect sense. For some though, giving up that control can be tough and difficult. So finding middle ground is important.
How do you keep on trend and up to the minute?
With trends changing all the time, it can be hard to keep up with making consistent, quality material. This is easier with Batch Content because it lets you plan and schedule posts at once, so you don’t have to worry about coming up with new posts every day. When you use Batch Content, you can focus on running your business while still being involved on social media. The team at Bodhi work on content day in, day out, so by osmosis the team knows what’s trending on a daily basis. The team really does live and breathe it!
POV? We’ve got you covered
POV’s and trending audio are one of the best ways to get your message out there and reach a much wider audience, if you time it well and play the game well. By planning your posts ahead of time (but not too far ahead as it won’t be trending), you can make sure you are on trend and rolling with the seasons. This method keeps you relevant and still gives you a competitive edge without adding too much extra work.
Ways to batch your content and B-Roll videos
It’s important to have clear goals and themes for a Batch Content session before it starts. Figure out what kinds of posts you want to include, like how-to guides, product spotlights, or what your audience will find interesting and engaging. Get B-roll footage (extra visuals) that can be used in different ways, to use for future material. With this library of video, you can make different edits, keeping things interesting over time.
Are you ready to make your social media easier?
Bodhi and Co. has sessions open for filming in November and December, so you can start 2025 with a bang! Drop Dani a line or give her a call to find out more and book your session – Dani@wearebodhiandco.com and 864 230 9495.
Kayla Walker
Kayla's passion for creativity and design is the driving force behind her approach to every project.
The Magic of Marketing: The Bodhi Team’s Favorite Holiday Campaigns
November 19, 2024
As a marketing agency, our team lives for moments that make us say, “Wow, they nailed it!”. Holiday ads are no exception. There’s something about the combination of nostalgia, joy, and emotional storytelling that makes these campaigns unforgettable and effective. From a penguin and octopus to Mean Girls and neighbors falling in love, here’s a roundup of our team’s favorite old and new holiday campaigns. Spoiler: They’re guaranteed to inspire you and maybe even make you tear up.
John Lewis: Monty the Penguin
Let’s kick things off with a classic. The UK’s John Lewis has a way of tugging at heartstrings like no other, and Monty the Penguin was no exception. This sentimental ad brought imagination to life, following a little boy and his penguin friend through the season of giving.
The genius here? John Lewis tapped into our inner child, reminding us of the magic of Christmas through a beautifully crafted story filled with activities we cherish, like sledding, decorating a Christmas tree, and movie nights with the family. Instead of selling a product, John Lewis strategically focused on selling moments, the kind of gift that withstands the test of time.
Why it works:
Called for deep emotional resonance.
Seamlessly tied back to the brand’s mission of creating a happier world.
Included complimentary in-store experiences (e.g., Monty plush toys) that extended the magic into shoppers’ homes.
Google: Santa Tracker
Combining nostalgia with a tech twist, Google’s Santa Tracker is the ultimate interactive holiday experience. Beyond just tracking Santa, the site offers games, activities, and even educational content, blending holiday cheer with engagement.
Inspired by NORAD’s tracker, Google elevated it with sleek design and tech-savvy features. Plus, it was an amazing opportunity for families to learn, play, and countdown to Christmas together, all while keeping Google top-of-mind during the holidays.
Why it works:
Leveraged the nostalgia of NORAD’s tracker and modernized it for a digital audience.
Created a multi-touchpoint experience that kept users engaged through the Santa tracker, games, and charity information.
Reinforced Google’s brand as innovative and family-friendly.
Publix: Home for the Holidays
Publix knows how to warm hearts. Their Home for the Holidays commercials are leaders in emotional storytelling. Beautifully shot and centered around the idea that food brings people together, these ads show the true meaning of family during the holidays.
Whether it’s a mother welcoming her grown child home or a family baking together, Publix’s ads resonate deeply with viewers. The result? A strengthened association between the brand and the comfort of the holiday season.
While it is an oldie from 2008, one of our favorite commercials from Publix’s Home for the Holidays is their Holiday Surprise commercial.
Why it works:
Strong emotional appeal that connected with family values.
Perfectly aligned with the brand’s core product: food as a centerpiece for memories.
Beautiful visuals that felt cinematic and authentic.
Hobby Lobby: Christmas Is What You Make It
If there’s one brand that lives and breathes creativity, it’s Hobby Lobby. Their Christmas Is What You Make It campaign has become an annual tradition, encouraging viewers to embrace the joy of crafting and decorating to connect with others. Each year, Hobby Lobby delivers heartwarming commercials that subtly highlight their extensive and affordable selection of Christmas decor, DIY kits, and crafting supplies.
One of our all-time favorites is the Neighbors commercial, which captures the spirit of caring for your community during the holidays and a simple love story. With its touching storyline and message of love, it reminds us that Christmas isn’t just about what you buy—it’s about the moments and connections you create. And really, who doesn’t love a cute Christmas love story?
Why it works:
Tapped into the universal appeal of creativity and togetherness.
Reinforced their position as the go-to store for DIY enthusiasts.
Supported the campaign with video tutorials and how-to guides, extending its reach.
Barbour: Collaboration with Shaun the Sheep
Who doesn’t love a little stop-motion magic? Barbour’s partnership with Shaun the Sheep was clever, funny, and adorable. Without needing words, they conveyed their message of gifting warmth this winter— literally and figuratively.
By pairing classic British humor with nostalgic animation, Barbour not only celebrated the holiday spirit but also reinforced their brand’s heritage and coziness.
Why it works:
Simple storytelling that transcended language barriers.
Tied their products (warm winter jackets) seamlessly into the plot.
Used a beloved character to connect with audiences of all ages.
Walmart: Mean Girls Black Friday
On Wednesdays, they wear pink—and in November 2023, Walmart’s Black Friday deals started on Wednesdays too! Walmart brilliantly capitalized on the buzz around the new Mean Girls movie released in January 2024 by bringing back beloved characters from the original film. This campaign combined nostalgia with savvy product placement, cleverly tying in the classic with something fresh.
From the iconic “Jingle Bell Rock” performance at the talent show to the classic “Burn Book” moments, Walmart’s ad reminded millennials why they love the holidays—and shopping. It also cleverly positioned the brand as a go-to for unbeatable deals, all while giving us a fun, cinematic holiday moment.
Why it works:
Played on cultural nostalgia to capture millennial attention.
Reinforced the key selling point: Black Friday starts early at Walmart.
Disney: The Boy & The Octopus
Disney has mastered the art of pulling at heartstrings, and this season’s The Boy & The Octopus holiday short was no exception. Using The Little Mermaid’s iconic songs and clever nods to Toy Story, Star Wars, Finding Nemo, and numerous Disney favorites, the ad highlighted the magic of unexpected friendships and their key messaging of the greatest journeys starting with a dream.
Even better? In the EMEA region, the campaign supported Make-A-Wish International, reminding us all of the true spirit of the season: giving back.
Why it works:
Nostalgic for adults and enchanting for kids—a perfect mix.
Tied Disney products into a timeless, emotional story.
Supported a meaningful cause, aligning the brand with goodwill and generosity.
Inspiring Campaigns, Timeless Lessons
From heartfelt stories to tech-savvy innovations, holiday campaigns remind us that great marketing is about more than selling; it’s about connection. Whether it’s through nostalgia, creativity, or emotional storytelling, each of these ads found a way to bring the magic of the holidays to life.
As we gear up for another season, let these campaigns inspire you to think big, dream boldly, and, most importantly, connect with your audience on a deeper level. After all, isn’t that what the holidays are all about?
Cooper Shaw
With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.
Reflecting on a Successful Event: Upstate Education Preview 2024
November 6, 2024
A Record-Setting Event
September 24, 2024 saw the biggest education event in The Upstate take place for K-12 in Greenville – Upstate Education Preview. With over 80 schools attending from the west to east coast, day school to boarding school and hundreds of families wanting to learn more, the event was a resounding success. Bodhi and Co.’s services were employed to help promote and raise awareness of this new event, including launch PR, social media content, and marketing.
The Weather Didn’t Stop Us
Despite inclement weather and a few flights canceled for some schools, the event still had record attendance. Little did we know that Hurricane Helene was on her way in just a few days. With some of Greenville without power during the event, the event still took place and the show carried on. Despite the challenges, the resilience of the attendees and organizers truly shone through, with everyone coming together to make the event a success against all weather odds.
Working Together to Get Local Media Coverage
Upstate Education Preview got great media attention particularly due to education being close high on the agenda for so many. From securing interviews to managing press relations, Bodhi and Co. ensured that the event gained the visibility it deserved and that people knew the event was happening. The Bodhi team coordinated with local media, including Your Carolina and 7News, marking efforts that emphasized the importance of educational initiatives within the region. From early morning shoots with Christine Scarpelli and the morning show with Megan Heidlberg to discussing different education options out there, it reached the Greenville community far and wide.
Education and Inclusivity
This event brought together local leaders, educators, and advocates to discuss innovative pathways for an inclusive educational future. Upstate Education Preview was proud to partner with KIND of the Upstate, a nonprofit dedicated to building a kinder, more inclusive community by supporting marginalized voices and promoting equal opportunities for all. The importance of inclusion took center stage at this event and focused on ensuring that educational resources, support, and opportunities are accessible to everyone.
Looking Ahead to the Future
The Upstate Education Preview has firmly established itself as a key event on the Greenville calendar, with a growing commitment to promoting education and inclusivity in the community. Next year, it is set to expand its reach and impact, bringing fresh topics, influential speakers, and community-driven discussions that continue to elevate the region’s educational landscape. We can’t wait to see what the 2025 event will bring, as it builds on this year’s successes and drives new opportunities for learning, collaboration, and inclusivity.
If you’re planning an event in Greenville and need expert assistance with marketing, PR, or social media, reach out to us today! Let’s work together to make your vision a reality and ensure your event leaves a lasting mark. Contact us now to get started!
Kayla Walker
Kayla's passion for creativity and design is the driving force behind her approach to every project.
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