An Ace Off the Court: The Woman Changing Men’s Tennis Without a Swing

July 9, 2025

The biggest brand in men’s tennis – and she has never picked up a racket. Morgan Riddle – the ultimate ‘WAG’ tennis influencer. With 437,000 followers on instagram and over 592,000 followers on TikTok, Riddle has leveraged her social media prowess to give fans a fresh behind the scenes look at the ATP Tour. Accompanying her American tennis boyfriend Taylor Fritz, Morgan travels around the world about 35 weeks a year documenting her iconic fashion looks and “WAG” life.

The viral moment that changed everything

Born and raised in Saint Paul, Minnesota, Morgan could have never predicted that one day she’d be living a life she once only dreamed of. In 2022, while preparing for the Australian Open, Morgan posted a ‘Get Ready With Me‘ video that quickly went viral—racking up over 1.2 million views (and counting) and opening the door to a potential career as a full-time influencer. Morgan’s visibility continued to skyrocket via Netflix’s Break Point which introduced her to a global audience beyond social media. With a background in marketing, public relations, and media, she’s skillfully crafted a powerful voice in the world of sports entertainment—balancing personal branding with authenticity. In an interview with British Vogue, Morgan addressed the often-loaded label “WAG,” saying “I’ve always been very embracing of the word.”

Queen of courtside culture

Morgan Riddle has made tennis fashionable, relatable, and cool for a new generation. From wearing Barbie pink at Wimbledon to collaborating with jewelry brands, she’s turned heads and brought high fashion court-side. Her viral outfit recaps a blend style with sport, making tennis not just a game, but a look. Off the court, she’s built a personal brand that operates like a media company, launching vlogs, co-branded campaigns, and even a fashion series for Wimbledon called Wimbledon Threads. She now works with brands such as Wilson, Lacoste, and Ralph Lauren. While much of the criticism she receives—often from men—centers on her turning her boyfriend’s tennis career into a social media success story, Morgan continues to use her platform to spark something bigger: getting more women interested in sports, and making the world of tennis feel like it finally has room for them too.

A woman in a man’s world

In a space where tradition often overshadows innovation, Morgan has shown what’s possible when you bring fresh eyes—and a digital strategy—to an old game. For brands and marketers looking to reach new, younger, and more diverse audiences, the message is clear: it’s time to take a page out of Morgan Riddle’s playbook.

Do you need help in building your voice on social media or engaging with influencers in your industry or sector, we’d love to hear from you – contact us at Bodhi and Co. using our ‘Contact Us’ form or email Dani – Dani@wearebodhiandco.com

Ava Badger

I love collaborating with multiple creative ideas to create one amazing concept.

Designing Impact: Behind the scenes of the ‘Women in Philanthropy’ Luncheon

July 3, 2025

This May, the Honor Health Career Programs (HHCP) hosted its first-ever Women in Philanthropy Luncheon—a powerful and inspiring event dedicated to celebrating women in healthcare and the community that supports their journey. While HHCP was the heart behind the mission, Bodhi & Co. had the honor of helping bring that vision to life.

Held at The Upper Room in downtown Greenville, the luncheon welcomed over 80 guests for an afternoon filled with heartfelt stories, community connection, and purpose. As the event unfolded, the room echoed with emotion—from the powerful testimonials of HHCP CEO Erin Fredericks and program graduate Marissa Miller, to the keynote message delivered by author and life coach Karin Freeland.

Stories that stick

From the very beginning, our focus was making sure every detail reflected HHCP’s mission and the meaningful stories at the center of this work. We were deeply moved by Marissa’s journey—a mother and caregiver who found new purpose and stability through HHCP’s support—as well as the generosity of community partners like artist Marquin Campbell from the Campbell Collective, who donated a portion of her art sales to HHCP.

Creating a movement

The inaugural Women in Philanthropy event in Greenville was more than just a moment in time—it was the beginning of a movement. As the first of its kind in the city, it brought together a powerful community of women committed to making an impact. Together, we raised $23,090.27, but the true success went far beyond the numbers. The energy in the room sparked meaningful conversations that continued long after the event ended. It was about creating awareness, deepening emotional connections, and inspiring others to take action. The ripple effect is still unfolding, and that’s exactly the kind of lasting impact we set out to create.

Where storytelling meets strategy

At Bodhi & Co., we’re passionate about crafting experiences that connect and inspire—and this event was a great reflection of that mission. Our team provided full creative and logistical support, including designing collateral, social media, photography, video and set up and break down. Our team believes an event is defined by more than just its duration—it’s about the entire experience. It’s a tool for storytelling, connection, and to make an impact days and months later.

Do you need help with your next event and bringing your vision to life? We’d love to hear from you. Contact us at Bodhi and Co. using our ‘Contact Us’ form or email Dani Dani@wearebodhiandco.com.

Ava Badger

I love collaborating with multiple creative ideas to create one amazing concept.

The Savannah Bananas: From Strikeouts to Sellout

June 26, 2025

With over a 3 million person waitlist, the Savannah Bananas have captured themselves worldwide attention for their marketing strategy. This once-struggling collegiate summer league team faced empty stands, dwindling fan interest, and finance turmoil. With only $268 left in the bank account and one last push for success, they transformed into a touring sensation focused on “Fans first, and entertain always.”

A Team On the Brink

The early days of the Savannah Bananas were anything but sweet. Owned by Jesse and Emily Cole, the team was previously known as the Gastonia Grizzlies located in North Carolina. The Coles’ quickly fell in love with Savannah, and moved there in late 2015 to start a new Coastal Plain League (CPL) team. For a while, the team faced sparse crowds with only a couple of hundred attendees each week and were struggling to financially stay afloat.

The Man in the Yellow Suit

Enter Jesse Cole, a former ballplayer known for his yellow tuxedo and showman’s heart. When he started, his accounts were over-drafted and eventually had to sell his house to keep the team alive. Everything changed in 2016 when he rebranded the team as the “Savannah Bananas.” The bold name grabbed media attention from CBS, NBC, and ESPN, kicking off a transformation from a struggling team to a world-class marketing case study.

To fill the stands, Cole had to think outside the box. He came up with “Flatulence Fun Night.” A night where they gave out whoopie cushions, had a farting contest, and if anyone wore their underwear outside of their pants, they would get a free ticket. The players would even do choreographed dances in between innings! “We can no longer be a baseball team. We have to be a circus, and maybe a baseball game will break out,” Jesse said.

Cole realized fans wanted more than baseball—they wanted unforgettable entertainment. So, he threw out the rulebook and created Banana Ball: fast-paced, fan-focused, and wildly entertaining.

“When you build a sport, you can create a movement,” says Jesse.

Not just a game–a marketing masterclass

The Savannah Bananas market themselves as a “circus baseball team,” focused on “Fans First. Always,” approach. If it doesn’t entertain, it doesn’t stay.

Jesse Cole harnesses social media not just for promotion, but for genuine engagement—replying to fans, sparking interaction, and building community.

He’s also a master of word-of-mouth marketing. “Fanbassadors” spread the brand through personal networks, while quirky stunts, dance-offs, and themed nights generate buzz and loyalty. By partnering with local businesses and involving fans in every game, the Bananas create viral, memorable moments.

“Imagine what the best possible fan experience is and do that. Don’t settle for the way things have been done before,” says Cole.

When you stand out, you win

This bold branding didn’t just go viral, it changed the game. What started as a last-ditch effort to save a baseball team became a true brand love-story in modern marketing, emotional storytelling, and unforgettable branding. Today, the Savannah Bananas receive hundreds of invitations to perform in some of the country’s biggest stadiums and continue to catch the attention of major media outlets like ESPN and Good Morning America.

Whether you’re a marketer, business owner or entrepreneur, the Savannah Bananas prove one thing: Standing out beats fitting in. They didn’t try to compete with the big leagues. They created a league of their own.

Do you need help rebuilding your brand or creating disruptive marketing campaigns? We’d love to hear from you if so Contact Us at Bodhi and Co. using our ‘Contact Us’ form, or email Dani – Dani@wearebodhiandco.com.

Ava Badger

I love collaborating with multiple creative ideas to create one amazing concept.

Author: Ava Badger

Ava Badger

Ava Badger

Ava Badger

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