What Does Marketing Look Like in 2025, and How Will Generative AI Shape Things?

December 23, 2024

As we enter 2025, the role of generative AI (gen AI) in marketing is becoming undeniable. Marketers are harnessing its power to create personalized customer experiences, streamline content creation, and analyze data at unprecedented speed and scale. From crafting engaging blog posts to predicting customer behaviors and optimizing campaigns, gen AI is reshaping how brands connect with their audiences. As we look ahead, the potential of AI to transform marketing strategies continues to grow, offering exciting opportunities to innovate and stay ahead in a competitive market. Here’s how AI has already revolutionized marketing and what we can expect in the near future.

How AI has transformed marketing

  1. Large-scale personalized marketing

Brands can now offer very unique experiences thanks to AI. Advanced algorithms look at user information to make material, emails, and ads more relevant to each person. Netflix and Spotify, for example, use AI to make personalized suggestions that keep users interested and loyal—like Netflix’s ability to recommend shows based on your viewing habits and Spotify’s features such as Discovery Weekly playlists, ‘Your Top Mixes,’ and the evolving Daylist tailored to your mood and routine. 

  1. Enhancing Content Creation

Generative AI tools like Jasper and ChatGPT have transformed how marketing content is created, providing marketers with a strong foundation for blog posts, social media captions, and video scripts. These tools streamline the process and improve content for SEO, helping it rank higher in search engines. However, the real value lies in using AI as a starting point, allowing marketers to build on it and add their unique perspective and creativity.

  1. Better customer service with chatbots

Chatbots driven by AI are now an integral part of customer service. Tools like Zendesk AI and Drift let you respond quickly and correctly, which makes customers happier and lowers business costs. These chatbots handle routine inquiries efficiently, which frees up real people to handle more complicated problems.  They also give businesses useful information about their customers, like what they like and don’t like, which helps them improve their strategies and give customers a more unique experience.

  1. Better analytics for making predictions

It is now possible to make predictions with AI. Brands can now use AI to more accurately ‘guess’ how customers will act, what trends will happen, and how to improve their strategies. This proactive method gives marketers an edge over their rivals, enabling them to tailor campaigns to meet customer expectations before trends fully emerge. Additionally, predictive AI can help brands identify at-risk customers and apply retention strategies to ensure loyalty. As AI models get smarter, being able to make correct predictions will become an important part of making strategic decisions in all fields.

What will happen in 2025?

As AI keeps getting more advanced, this is how it’s expected to change business in 2025:

1.Progressing how Voice Search Works

Voice search is becoming essential in marketing as devices like Alexa and Google Assistant grow in popularity. Brands like Domino’s are excelling in this space by optimizing their content for conversational queries, enabling customers to place orders seamlessly through voice commands. This shift not only enhances user convenience but also opens new advertising opportunities. By integrating sponsored suggestions or branded skill sets, companies can reach untapped audiences who rely on voice assistants for recommendations and decisions.

  1. Video marketing powered by AI

AI will make it possible to make a lot of personalized video material. Imagine customers getting personalized thank-you messages or demos of products made just right for them, all driven by AI. For example, an online retailer could send a video showcasing items related to a customer’s recent purchases, fostering engagement and increasing the likelihood of repeat business. In September, Amazon introduced a new generative AI-powered solution that transforms product images into video ads in seconds.

  1. More detailed maps of the customer journey

AI will give us more information about the customer journey by 2025. Marketers can create unified, cross-channel experiences that lead to sales by looking at data from all sources. For example, a customer browsing a product online could receive a timely, personalized follow-up email or a location-based offer when near a store. By mapping the journey in detail, businesses can better predict customer needs, guide them toward conversions, and foster long-term loyalty.

  1. Truth and Ethics in AI

As AI becomes more common, people will want to know how it is used behind the scenes. To build trust and loyalty, marketers will need to emphasize moral AI techniques. Marketers must prioritize ethical practices, such as avoiding biased algorithms, ensuring data privacy, and clearly communicating AI’s role in decision-making. Being transparent about how AI enhances customer experiences, without compromising integrity, builds trust and loyalty.

Getting ready for the future

Businesses need to use marketing tactics that are driven by AI to stay competitive after 2024. This means spending money on AI tools, teaching teams new skills, and keeping an eye on the latest trends.

Now is the time to use AI to make your marketing efforts more future-proof, whether you’re a new company or a well-known brand. Use AI to stay on top of marketing trends and stay ahead of the game.

AI is not just a trend; it changes everything. As we said goodbye to 2024, the marketing options of AI started to become clear. People who are willing to change will do well in 2025, while people who don’t may get left behind.

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

The Magic of Marketing: The Bodhi Team’s Favorite Holiday Campaigns

November 19, 2024

As a marketing agency, our team lives for moments that make us say, “Wow, they nailed it!”. Holiday ads are no exception. There’s something about the combination of nostalgia, joy, and emotional storytelling that makes these campaigns unforgettable and effective. From a penguin and octopus to Mean Girls and neighbors falling in love, here’s a roundup of our team’s favorite old and new holiday campaigns. Spoiler: They’re guaranteed to inspire you and maybe even make you tear up.

John Lewis: Monty the Penguin

Let’s kick things off with a classic. The UK’s John Lewis has a way of tugging at heartstrings like no other, and Monty the Penguin was no exception. This sentimental ad brought imagination to life, following a little boy and his penguin friend through the season of giving.

The genius here? John Lewis tapped into our inner child, reminding us of the magic of Christmas through a beautifully crafted story filled with activities we cherish, like sledding, decorating a Christmas tree, and movie nights with the family. Instead of selling a product, John Lewis strategically focused on selling moments, the kind of gift that withstands the test of time.

Why it works:

  • Called for deep emotional resonance.
  • Seamlessly tied back to the brand’s mission of creating a happier world.
  • Included complimentary in-store experiences (e.g., Monty plush toys) that extended the magic into shoppers’ homes.

Google: Santa Tracker

Combining nostalgia with a tech twist, Google’s Santa Tracker is the ultimate interactive holiday experience. Beyond just tracking Santa, the site offers games, activities, and even educational content, blending holiday cheer with engagement.

Inspired by NORAD’s tracker, Google elevated it with sleek design and tech-savvy features. Plus, it was an amazing opportunity for families to learn, play, and countdown to Christmas together, all while keeping Google top-of-mind during the holidays.

Why it works:

  • Leveraged the nostalgia of NORAD’s tracker and modernized it for a digital audience.
  • Created a multi-touchpoint experience that kept users engaged through the Santa tracker, games, and charity information.
  • Reinforced Google’s brand as innovative and family-friendly.

Publix: Home for the Holidays

Publix knows how to warm hearts. Their Home for the Holidays commercials are leaders in emotional storytelling. Beautifully shot and centered around the idea that food brings people together, these ads show the true meaning of family during the holidays.

Whether it’s a mother welcoming her grown child home or a family baking together, Publix’s ads resonate deeply with viewers. The result? A strengthened association between the brand and the comfort of the holiday season.

While it is an oldie from 2008, one of our favorite commercials from Publix’s Home for the Holidays is their Holiday Surprise commercial.

Why it works:

  • Strong emotional appeal that connected with family values.
  • Perfectly aligned with the brand’s core product: food as a centerpiece for memories.
  • Beautiful visuals that felt cinematic and authentic.

Hobby Lobby: Christmas Is What You Make It

If there’s one brand that lives and breathes creativity, it’s Hobby Lobby. Their Christmas Is What You Make It campaign has become an annual tradition, encouraging viewers to embrace the joy of crafting and decorating to connect with others. Each year, Hobby Lobby delivers heartwarming commercials that subtly highlight their extensive and affordable selection of Christmas decor, DIY kits, and crafting supplies.

One of our all-time favorites is the Neighbors commercial, which captures the spirit of caring for your community during the holidays and a simple love story. With its touching storyline and message of love, it reminds us that Christmas isn’t just about what you buy—it’s about the moments and connections you create. And really, who doesn’t love a cute Christmas love story?

Why it works:

  • Tapped into the universal appeal of creativity and togetherness.
  • Reinforced their position as the go-to store for DIY enthusiasts.
  • Supported the campaign with video tutorials and how-to guides, extending its reach.

Barbour: Collaboration with Shaun the Sheep

Who doesn’t love a little stop-motion magic? Barbour’s partnership with Shaun the Sheep was clever, funny, and adorable. Without needing words, they conveyed their message of gifting warmth this winter— literally and figuratively.

By pairing classic British humor with nostalgic animation, Barbour not only celebrated the holiday spirit but also reinforced their brand’s heritage and coziness.

Why it works:

  • Simple storytelling that transcended language barriers.
  • Tied their products (warm winter jackets) seamlessly into the plot.
  • Used a beloved character to connect with audiences of all ages.

Walmart: Mean Girls Black Friday

On Wednesdays, they wear pink—and in November 2023, Walmart’s Black Friday deals started on Wednesdays too! Walmart brilliantly capitalized on the buzz around the new Mean Girls movie released in January 2024 by bringing back beloved characters from the original film. This campaign combined nostalgia with savvy product placement, cleverly tying in the classic with something fresh. 

From the iconic “Jingle Bell Rock” performance at the talent show to the classic “Burn Book” moments, Walmart’s ad reminded millennials why they love the holidays—and shopping. It also cleverly positioned the brand as a go-to for unbeatable deals, all while giving us a fun, cinematic holiday moment.

Why it works:

  • Played on cultural nostalgia to capture millennial attention.
  • Seamlessly incorporated product placement into storytelling, like Levi Strauss & Co., Roku TVs, and even Squishmallows.
  • Reinforced the key selling point: Black Friday starts early at Walmart.

Disney: The Boy & The Octopus

Disney has mastered the art of pulling at heartstrings, and this season’s The Boy & The Octopus holiday short was no exception. Using The Little Mermaid’s iconic songs and clever nods to Toy Story, Star Wars, Finding Nemo, and numerous Disney favorites, the ad highlighted the magic of unexpected friendships and their key messaging of the greatest journeys starting with a dream.

Even better? In the EMEA region, the campaign supported Make-A-Wish International, reminding us all of the true spirit of the season: giving back.

Why it works:

  • Nostalgic for adults and enchanting for kids—a perfect mix.
  • Tied Disney products into a timeless, emotional story.
  • Supported a meaningful cause, aligning the brand with goodwill and generosity.

Inspiring Campaigns, Timeless Lessons

From heartfelt stories to tech-savvy innovations, holiday campaigns remind us that great marketing is about more than selling; it’s about connection. Whether it’s through nostalgia, creativity, or emotional storytelling, each of these ads found a way to bring the magic of the holidays to life.

As we gear up for another season, let these campaigns inspire you to think big, dream boldly, and, most importantly, connect with your audience on a deeper level. After all, isn’t that what the holidays are all about?

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

Bodhi and Co. recognized as a Best Women-Owned Business by SC Biz News in South Carolina

October 24, 2024

“In the Lead: Best Women-Owned Businesses” is a new recognition from SC Biz News that celebrates businesses that are owned by women and demonstrate success across many areas. 

Founder of Bodhi and Co., Dani Wilkinson, was announced as one of the recipients of this award, along with many other outstanding women-owned businesses in Greenville, Columbia, and Charleston.  

“It’s a huge honor to be recognized for this nomination in South Carolina. I started Bodhi and Co. when we first moved to Greenville from the UK in 2020 right before the Pandemic hit, and I never expected the business to take off and grow so quickly. I’m proud that we partner with so many exciting new businesses in the South, see them flourish, and continue to grow with fresh new ideas,” says Wilkinson.

To be named one of the Best Women-Owned Businesses, a company must be entirely or substantially based in South Carolina. Honorees are recognized for growth in revenues or employees, demonstrating strong and consistent community engagement for trailblazing initiatives and innovation, and continuing to break through glass ceilings. 

Congratulations to all the “In the Lead: Best Women-Owned Businesses” honorees for your hard work and contribution. 

 

SPOTLIGHT ON BODHI AND CO. 

 

Top female executive: Dani Wilkinson, Founder and Chief Marketing Officer

What does it mean to you to be a women-owned business?

Being a female founder from a minority group is important to our agency, what we do, and how we solve problems. We want to embrace working parents and bring different and fresh perspectives to the work that we do.

What challenges have you faced as a woman-owned business?

People are often surprised when they first meet me or speak to me that I’m 1) from the UK and 2) female — I guess Dani could be a man! When they learn about my background leading social media for Dyson in the UK, US, and China, the creative conversations soon get going. 

How do you support women in your business and community?

The women-owned business community in the Upstate has been amazingly supportive of our work and helped me when I set up Bodhi and Co. Being originally from the UK, my support network has helped me to find great partners to work with and this has all come through women in business connections. 

What recent accomplishments are you most proud of?

Our client roster has grown and grown these last 18 months and I’m most proud of our non-profit work and also really making a difference to the smaller but growing businesses in the Upstate. It’s been great to see companies flourish in the local area with our support. 

Bodhi and Co. are taking on new clients, so get in touch with Dani Wilkinson if you are interested in our marketing services.

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

You Landed The Interview, But Now What?: How To Nail Your Marketing Interview For That Dream Job

May 11, 2024

After countless revisions to your resume and writing cover letter after cover letter, the moment you’ve been waiting for has arrived– you received an email asking to set up an interview for the marketing role you’ve been eyeing. With only 20 percent of job applicants making it to the interview round, take time to celebrate this achievement, then shift your focus to prepare to ace the interview.

From the moment you receive that initial calendar invite to the post-interview thank you note, there are strategic steps to ensure you tick every box throughout the interview process and leave a lasting impression. 

Here are our tips to help you navigate every aspect of the interview process and ensure you nail your marketing interview.

Customize your resume, cover letter, and work samples for the job

Ensure that your resume is tailored specifically to the position you’re applying for by formatting and updating it accordingly. Don’t overcomplicate your application materials– keep it clean, simple, and professional, avoiding unnecessary complexities. Incorporate relevant keywords from the job description to optimize your resume for applicant tracking systems and catch the recruiter or interviewer’s eye.

Make sure you lead from the top. Don’t leave your most relevant experience at the bottom of your resume. The hiring manager may not get that far. Pull it to the top, so it’s front and center, and remove any small or unnecessary roles. 

Don’t be afraid to show off a little

If you are interviewing for a marketing position, brand yourself. A portfolio with relevant examples, no matter your experience level, is the perfect place to showcase your skills and abilities. 

If you are a new graduate, have little experience, or have none, use material from your college courses or personal projects that can help showcase your breadth of skills and knowledge. The importance of a portfolio lies more in its ability to help you break into the industry to prove your worth.

Yes, show off and be proud of your work, but always remember to stay humble and professional!

Use Canva or Adobe

If you are applying for a marketing or creative role, do not, whatever the weather, send a resume as a Word or Google Doc. Use Canva and their 100 amazing resume templates or Adobe, to show you have a good creative eye. 

At Bodhi and Co., if your resume isn’t ‘designed’ – it goes straight into the no pile, sadly, so do let that happen. 

Do your homework

We hate breaking it to you, but homework doesn’t stop after graduating. Before any marketing interview, research the company and employer who is interviewing you. 47 percent of candidates who interview with companies are rejected because they don’t understand the role or details about the company they are interviewing with.

Dress the part, make an impression, and stand out

Pay attention to how you present yourself in your interview. Dress to impress; we promise your comfy sweatshirt will be waiting for you at home.

If you have a video interview, ensure the background is not distracting, maintain respectable eye contact as much as possible, and keep a positive, welcoming, and go-getter attitude throughout your interview. And if you need a ring light, go and get one. 

Be a storyteller

Crafting compelling narratives is essential in nailing your interview. When responding to questions, weave your experiences into engaging stories. Begin with setting the scene, walk through the challenges you faced, elaborate on your actions taken, and conclude with the result achieved. This structured approach, often called the STAR method (Situation, Task, Action, Result), ensures clarity and organization in your responses, leaving a lasting impression of your skills and competence.

Ask questions

Even though the interviewer is using the interview to get to know you, it is the perfect time to ask all your questions about the company and role.

It is recommended to have at least 5 questions prepared beforehand. 

Always say thank you

After every interview, send a thank you note to your interviewer. A handwritten note is personable and speaks volumes, but employers understand this isn’t always possible. Either way, you should send an email within 24 hours of your interview

In your thank you note, include specific points discussed in the interview that validate your interest in the position and your ability to meet or exceed the expectations of the open role.   

Whether you are a new graduate entering the job market or a seasoned professional looking for your next marketing role, remember that great things will come your way with patience, hard work, and consistency.

Are you interested in job opportunities, an internship, or a mentor? The Bodhi & Co. team would love to hear from you. If you are interested in an internship, you can get in touch with the team via the Bodhi & Co website. For mentorship opportunities, please contact Dani, Founder of Bodhi & Co., directly through LinkedIn.

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

5 things your marketing strategy should include in 2024

March 18, 2024

Consumer spending is increasing significantly however, it’s increasing alongside unemployment but why is that? It comes down to consumer priorities which are ever-changing — especially through your interactions on social media.

You’ll notice that the things you think about, talk about, and look up online, are all somehow showing up in advertisements on your feed. Coincidence? I don’t think so. 

Your 11-year-old niece is buying beauty products she’s seen through TikTok videos. Your 6-year-old son wants a Blitz ball because he saw it on Dude Perfect on YouTube. 

Influence is all around us and it’s not something we can necessarily control since it’s based on our impulses and instinct. But the implications of influence are huge. 

Here are 5 things we think all marketing strategies need to cover in 2024:

1. AI and automation will be central to everything marketing-related

Artificial intelligence (AI) and automation will continue to transform all marketing activities in 2024. From AI-powered content creation, to chat GPT, marketers will need to leverage these tools to drive engagement and continue to raise the bar on what’s being put out there. We still, of course, advocate the personal touch, but using the tools to do more, quicker, better, is what it’s all about.

2. Omni-marketing is a must (and TikTok has to feature)

From social media, to email, to in-store – you need to be reaching all touchpoints, multiple times to get traction. Omni-channel marketing continues to be an important focus. Two areas to make sure you are doing: 1) Influencers – using this channel is a biggy for 2024. Always a conundrum and challenge around how you make your budget work, but one to make sure it does work. 2) TikTok. It’s where it’s at. Period. 

3. Be authentic and personal

In a world where the average person sees up to 10,000 ads each day, authenticity is more important than ever. Consumers can spot BS a mile off (Brew Dog) and true authenticity is everything. In 2024, marketing strategies will need to focus on building genuine connections with customers and creating content that reflects the brand’s values and mission.

Be open, honest, and real. If you mess up, own up. If you don’t agree, stand up and say. 

4. Community, events and bringing people back together

As COVID is now officially over (I know!), it’s time to bring people together again. From conferences to music festivals to meet-ups and networking, face-to-face and in-person are back in 2024. Everyone is over Zoom wine tasting as a corporate jolly, so event marketing should focus on getting people together and adding value through interactions. It is likely that smaller, and more often is better, so build your plans with this in mind. 

5. Re-thinking your lean budget

Sales in 2023 are likely to be lower based on market performance. Therefore, your marketing and brand-building budget will be leaner in 2024. So you can’t just do ‘same old, same old’. Marketers will need to be more creative than ever. 

Go through all your activity plans and be ruthless. Is this memorable, does this move the needle? Are we doing this because we always have? 

Try and pinpoint one ‘new’ initiative that will be remembered and focus on this. Both externally and internally as well. 

If Bodhi and Co. can help you with your 2024 marketing strategy, plan, or go-to-market approach, get in touch. We’d love to chat more and see how we can help. 

And I will leave you one lasting thought. I will always remember a Dutch business coach reminding me that you should always be remembered for delivering one thing well. And this rule of thumb is the same for a brand. Be remembered. And if not, make sure you go down trying to be remembered. 

 

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

Dani Wilkinson, Founder of Bodhi & Co., Named GSA Business Report’s 2024 Women of Influence Honoree

March 14, 2024

Dani Wilkinson, Founder of Bodhi & Co., was named a 2024 Women of Influence in the GSA Business Report.

Each year, Upstate businesswomen who reach inspiring heights in their careers are recognized by the GSA Business Report. The GSA Women of Influence recognition program celebrates honorees who serve communities and demonstrate exceptional leadership, resilience, and innovation while paving the way for future generations.

“It’s a real honor to be recognized among some of the great female leaders in Greenville,” said Dani. “Having worked my way up in big corporate organizations to board level, I understand the journey many females go on, and the ability to share that wisdom, drive, and determination with younger generations is a real privilege.”

Born in Oxfordshire, UK and now embracing life stateside in Greenville, South Carolina, Dani has made remarkable strides within the Upstate community. Before moving to South Carolina, Dani had 20 years of experience in marketing, digital, PR, and communications. From working for an international household name like Dyson to shaping the Pieminister brand, a revolutionary pie brand and restaurant chain in the UK, Dani has led marketing, social media, and new product development from implementation to board level. 

After moving to Greenville, Dani founded Bodhi & Co., a fully integrated marketing agency specializing in brand & strategy development, creative, social media, PR, websites, and PPC. She also serves on the committee for the Hope Ball, the premiere fundraising event for the Neighborhood Cancer Connection where proceeds go directly to offer hope, help, and healing to local cancer patients.

Are you looking for a summer internship or a mentor? Dani and the Bodhi & Co. team would love to hear from you. If you are interested in an internship, you can get in touch with the team via the Bodhi & Co. website. For mentorship opportunities, please contact Dani directly through LinkedIn

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

CLEVER COLLABORATIONS – Why brands do them and how to make them happen

November 30, 2023

Collaborations between seemingly unrelated brands might raise eyebrows, but there’s a method to the madness. Brands engage in these unexpected partnerships for a variety of reasons. 

Why do brands do them

One is the element of surprise. In a market saturated with predictable releases, collaborations inject a sense of excitement and curiosity. It’s a way for brands to break free from the mold, capturing the attention of consumers who might not have otherwise been interested.

Collaborations offer a unique opportunity for brands to tap into each other’s customer bases. McDonald’s partnering with Travis Scott brought together the worlds of fast food and hip-hop. 

Let’s take a look at a few of the ‘surprising’ brand collaborations that have hit the market. 

McDonalds x Crocs

There’s a new Crocs collaboration in town and we’re lovin’ it. The iconic shoe brand has joined forces with McDonald’s to bring four pairs of golden arches-themed Crocs into the world. And, there’s a pack of Jibbitz (the things you hang on your Crocs) that includes everything from a Big Mac to a four-piece Chicken McNuggets.

Heinz x Absolut

Heinz and Absolut joined forces to create a limited-edition product, the vodka pasta sauce. The unlikely pairing of ketchup and vodka brands may seem unconventional, but it proved to be a match made in heaven. The campaign tapped into the nostalgia factor, invoking fond memories of backyard barbecues and classic cocktail parties. It cleverly leveraged the emotional connection consumers have with both brands, creating a buzz that was hard to resist.

Supreme x Louis Vuitton

The last few years, Supreme has definitely set the stage for clever collaborations. Dropping a limited number of items and watching the resale market go bananas. 

The Louis Vuitton’s collaboration with Supreme was a landmark moment for product drops. It saw the underground skater brand that popularized the product drop trend team up with one of the oldest and most prestigious luxury brands. The crowds were so large and excited, police in LA and NYC had to shut down the event. The drop sold out almost immediately, and within a day, items were going for twice the retail price on resale markets.

Travis Scott x McDonalds

Talking about the same brand twice, can only mean one thing, they are really very good at this! The collaboration between McDonald’s and rapper Travis Scott was unexpected-brilliantly to say the least. 

This collaboration saw McDonald’s selling Scott’s favorite order as the “Travis Scott Meal”. If you’re wondering, it’s a Quarter Pounder with cheese, bacon, and lettuce, along with chips, BBQ sauce, and a Sprite with extra ice.

Now, McDonald’s has the attention of a new audience while giving Travis Scott fans a taste of the Golden Arches. Collaborations allow brands to cross-pollinate their customer demographics, fostering a sense of inclusivity and expanding their reach.

What do they unlock

The magic of collaborations lies in the unlocking of untapped potential. It’s not just about creating a product; it’s about telling a story.  These partnerships unlock new avenues for creativity. 

Collaborations unlock a treasure trove of marketing opportunities. The Louis Vuitton x Supreme collaboration, for example, transformed a product drop into a cultural phenomenon, with eager crowds and skyrocketing resale prices. Collaborations unlock not just products, but a cultural currency that can elevate brands to iconic status.

How do you make them happen

Creating successful collaborations requires a delicate dance between authenticity and innovation. It’s crucial for brands to identify shared values or thematic elements. 

Size also often plays a part. Smaller brands often struggle to do a collaboration with a bigger brand, as there is the mentality, well what’s in it for me. 

The Travis Scott x McDonald’s partnership succeeded because it felt genuine – it wasn’t just about selling a meal but embodying a lifestyle that resonated with Scott’s fan base.

Successful collaborations require a perfect blend of surprise, storytelling, and authenticity. And partnering with a similar size brand, can really help to get things going. 

Well, my Travis Scott meal is ready and I’m on my way to get some new Jibbitz. Gotta go before they sell out!

If we can help your brand with partnerships and collaborations then get in touch dani@wearebodhiandco.com

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

How Funny Marketing Campaigns Can Bring Awareness to Real Issues of Our World

June 2, 2023

Taking a look into Liquid Death’s newest campaign with Whitney Cummings and how they address the plastic pollution crisis with humor.

As summer starts to roll around and the days become hotter, the changing weather is often on people’s minds and the starter of conversations. There’s no doubt that the issues of climate change have been at the forefront of many conversations in recent years. 

June 5th has been known as ‘World Environment Day ‘’ for over fifty-one years and was created and led by the United Nations Environment Programme (UNEP). According to UNEP, World Environment Day serves as the largest global platform for environmental public outreach, attracting millions of participants worldwide. Each year, the event revolves around a theme relevant to environmental challenges, and this year’s theme highlights the global effort to #BeatPlasticPollution.

But why is it important to recognize and celebrate June 5th? What relevance does it hold for brands and companies engaged in advertising and marketing?

Capturing caring consumer’s attention

In today’s fast-paced and information-saturated world, capturing people’s attention and raising awareness about real issues can be a challenging task. However, through the use of humor brands have found a way to not only engage with their target audience but also bring attention to their social and environmental issues that might otherwise go unnoticed or unknown.

Liquid Death, in collaboration with comedian Whitney Cummings, launched a satirical marketing campaign to emphasize the pressing nature of our world’s plastic pollution crisis. In this bold and attention-grabbing ad, Cummings portrays a customer of Liquid Death’s Recycled Plastic Surgery Center. Through satire, the video humorously suggests a solution to our plastic waste problem by proposing using it for our own plastic surgery instead of ending up in landfills.

Here’s 5 things Liquid Death did brilliant with their campaign:

1. Grabbing Attention: Humorous ads have a higher chance of grabbing people’s attention amidst the noise of countless ads bombarding consumers every day. Liquid Death as a brand is known for its edgy and slightly shocking brand advocacy. Using a well-known comedian like Whitney Cummings known for their unapologetic and blunt humor as a brand’s spokesperson is sure to grab consumers attention.

2. Memorable Messaging: By showing people having plastic bottles shoved in as butt implants, playing on the term “plastic surgery”, Liquid Death is sure to ingrain the memorable imagery and message into the audience’s mind. By associating a real issue with humor, marketing campaigns can leave a memorable mark on the audience’s mind.

3. Brand Alignment: If the ad effectively showcases the brand’s commitment to environmental sustainability (Liquid Death’s recyclable aluminum cans) and highlights specific initiatives or practices (commentary on plastic’s true un-recyclability nature), it can create a positive association with the cause and resonate with the environmentally conscious consumers.

4. Message Clarity: In terms of Liquid Death, the message seems pretty straightforward: don’t choose plastic, choose our recyclable aluminum product. The ad effectively communicates the key message or call to action related to World Environmental Day. Clear and concise messaging ensures that the audience understands the purpose of the campaign and encourages them to take action or support the cause.

5. Measurable Impact: An effective marketing ad success can be measured by tangible outcomes, such as increased website traffic, social media engagement, or a surge in donations or support for the plastic pollution cause. Tracking these metrics can help evaluate the effectiveness of the campaign and its true impact,

#BeatPlasticPollution

By leveraging the messaging of World Environment Day #BeatPlasticPollution theme in their marketing efforts, Liquid Death have undoubtedly left their mark on this high awareness day. It’s clever, entertaining, but also has a meaningful slant on a very real world problem.

On a day like World Environment Day brands and companies have a chance to highlight their own sustainability initiatives and achievements. By sharing their eco-friendly practices, such as reducing plastic packaging, or implementing recycling programs, or reducing carbon footprint brands can showcase their environment-consciousness.

Here at Bodhi & Co., we strive to work with brands that want to do good in society and share their messaging in an engaging and authentic way. If we can help you with your next marketing campaign, get in touch today Dani@wearebodhiandco.com

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Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

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