You Landed The Interview, But Now What?: How To Nail Your Marketing Interview For That Dream Job

May 11, 2024

After countless revisions to your resume and writing cover letter after cover letter, the moment you’ve been waiting for has arrived– you received an email asking to set up an interview for the marketing role you’ve been eyeing. With only 20 percent of job applicants making it to the interview round, take time to celebrate this achievement, then shift your focus to prepare to ace the interview.

From the moment you receive that initial calendar invite to the post-interview thank you note, there are strategic steps to ensure you tick every box throughout the interview process and leave a lasting impression. 

Here are our tips to help you navigate every aspect of the interview process and ensure you nail your marketing interview.

Customize your resume, cover letter, and work samples for the job

Ensure that your resume is tailored specifically to the position you’re applying for by formatting and updating it accordingly. Don’t overcomplicate your application materials– keep it clean, simple, and professional, avoiding unnecessary complexities. Incorporate relevant keywords from the job description to optimize your resume for applicant tracking systems and catch the recruiter or interviewer’s eye.

Make sure you lead from the top. Don’t leave your most relevant experience at the bottom of your resume. The hiring manager may not get that far. Pull it to the top, so it’s front and center, and remove any small or unnecessary roles. 

Don’t be afraid to show off a little

If you are interviewing for a marketing position, brand yourself. A portfolio with relevant examples, no matter your experience level, is the perfect place to showcase your skills and abilities. 

If you are a new graduate, have little experience, or have none, use material from your college courses or personal projects that can help showcase your breadth of skills and knowledge. The importance of a portfolio lies more in its ability to help you break into the industry to prove your worth.

Yes, show off and be proud of your work, but always remember to stay humble and professional!

Use Canva or Adobe

If you are applying for a marketing or creative role, do not, whatever the weather, send a resume as a Word or Google Doc. Use Canva and their 100 amazing resume templates or Adobe, to show you have a good creative eye. 

At Bodhi and Co., if your resume isn’t ‘designed’ – it goes straight into the no pile, sadly, so do let that happen. 

Do your homework

We hate breaking it to you, but homework doesn’t stop after graduating. Before any marketing interview, research the company and employer who is interviewing you. 47 percent of candidates who interview with companies are rejected because they don’t understand the role or details about the company they are interviewing with.

Dress the part, make an impression, and stand out

Pay attention to how you present yourself in your interview. Dress to impress; we promise your comfy sweatshirt will be waiting for you at home.

If you have a video interview, ensure the background is not distracting, maintain respectable eye contact as much as possible, and keep a positive, welcoming, and go-getter attitude throughout your interview. And if you need a ring light, go and get one. 

Be a storyteller

Crafting compelling narratives is essential in nailing your interview. When responding to questions, weave your experiences into engaging stories. Begin with setting the scene, walk through the challenges you faced, elaborate on your actions taken, and conclude with the result achieved. This structured approach, often called the STAR method (Situation, Task, Action, Result), ensures clarity and organization in your responses, leaving a lasting impression of your skills and competence.

Ask questions

Even though the interviewer is using the interview to get to know you, it is the perfect time to ask all your questions about the company and role.

It is recommended to have at least 5 questions prepared beforehand. 

Always say thank you

After every interview, send a thank you note to your interviewer. A handwritten note is personable and speaks volumes, but employers understand this isn’t always possible. Either way, you should send an email within 24 hours of your interview

In your thank you note, include specific points discussed in the interview that validate your interest in the position and your ability to meet or exceed the expectations of the open role.   

Whether you are a new graduate entering the job market or a seasoned professional looking for your next marketing role, remember that great things will come your way with patience, hard work, and consistency.

Are you interested in job opportunities, an internship, or a mentor? The Bodhi & Co. team would love to hear from you. If you are interested in an internship, you can get in touch with the team via the Bodhi & Co website. For mentorship opportunities, please contact Dani, Founder of Bodhi & Co., directly through LinkedIn.

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

5 things your marketing strategy should include in 2024

March 18, 2024

Consumer spending is increasing significantly however, it’s increasing alongside unemployment but why is that? It comes down to consumer priorities which are ever-changing — especially through your interactions on social media.

You’ll notice that the things you think about, talk about, and look up online, are all somehow showing up in advertisements on your feed. Coincidence? I don’t think so. 

Your 11-year-old niece is buying beauty products she’s seen through TikTok videos. Your 6-year-old son wants a Blitz ball because he saw it on Dude Perfect on YouTube. 

Influence is all around us and it’s not something we can necessarily control since it’s based on our impulses and instinct. But the implications of influence are huge. 

Here are 5 things we think all marketing strategies need to cover in 2024:

1. AI and automation will be central to everything marketing-related

Artificial intelligence (AI) and automation will continue to transform all marketing activities in 2024. From AI-powered content creation, to chat GPT, marketers will need to leverage these tools to drive engagement and continue to raise the bar on what’s being put out there. We still, of course, advocate the personal touch, but using the tools to do more, quicker, better, is what it’s all about.

2. Omni-marketing is a must (and TikTok has to feature)

From social media, to email, to in-store – you need to be reaching all touchpoints, multiple times to get traction. Omni-channel marketing continues to be an important focus. Two areas to make sure you are doing: 1) Influencers – using this channel is a biggy for 2024. Always a conundrum and challenge around how you make your budget work, but one to make sure it does work. 2) TikTok. It’s where it’s at. Period. 

3. Be authentic and personal

In a world where the average person sees up to 10,000 ads each day, authenticity is more important than ever. Consumers can spot BS a mile off (Brew Dog) and true authenticity is everything. In 2024, marketing strategies will need to focus on building genuine connections with customers and creating content that reflects the brand’s values and mission.

Be open, honest, and real. If you mess up, own up. If you don’t agree, stand up and say. 

4. Community, events and bringing people back together

As COVID is now officially over (I know!), it’s time to bring people together again. From conferences to music festivals to meet-ups and networking, face-to-face and in-person are back in 2024. Everyone is over Zoom wine tasting as a corporate jolly, so event marketing should focus on getting people together and adding value through interactions. It is likely that smaller, and more often is better, so build your plans with this in mind. 

5. Re-thinking your lean budget

Sales in 2023 are likely to be lower based on market performance. Therefore, your marketing and brand-building budget will be leaner in 2024. So you can’t just do ‘same old, same old’. Marketers will need to be more creative than ever. 

Go through all your activity plans and be ruthless. Is this memorable, does this move the needle? Are we doing this because we always have? 

Try and pinpoint one ‘new’ initiative that will be remembered and focus on this. Both externally and internally as well. 

If Bodhi and Co. can help you with your 2024 marketing strategy, plan, or go-to-market approach, get in touch. We’d love to chat more and see how we can help. 

And I will leave you one lasting thought. I will always remember a Dutch business coach reminding me that you should always be remembered for delivering one thing well. And this rule of thumb is the same for a brand. Be remembered. And if not, make sure you go down trying to be remembered. 

 

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

Dani Wilkinson, Founder of Bodhi & Co., Named GSA Business Report’s 2024 Women of Influence Honoree

March 14, 2024

Dani Wilkinson, Founder of Bodhi & Co., was named a 2024 Women of Influence in the GSA Business Report.

Each year, Upstate businesswomen who reach inspiring heights in their careers are recognized by the GSA Business Report. The GSA Women of Influence recognition program celebrates honorees who serve communities and demonstrate exceptional leadership, resilience, and innovation while paving the way for future generations.

“It’s a real honor to be recognized among some of the great female leaders in Greenville,” said Dani. “Having worked my way up in big corporate organizations to board level, I understand the journey many females go on, and the ability to share that wisdom, drive, and determination with younger generations is a real privilege.”

Born in Oxfordshire, UK and now embracing life stateside in Greenville, South Carolina, Dani has made remarkable strides within the Upstate community. Before moving to South Carolina, Dani had 20 years of experience in marketing, digital, PR, and communications. From working for an international household name like Dyson to shaping the Pieminister brand, a revolutionary pie brand and restaurant chain in the UK, Dani has led marketing, social media, and new product development from implementation to board level. 

After moving to Greenville, Dani founded Bodhi & Co., a fully integrated marketing agency specializing in brand & strategy development, creative, social media, PR, websites, and PPC. She also serves on the committee for the Hope Ball, the premiere fundraising event for the Neighborhood Cancer Connection where proceeds go directly to offer hope, help, and healing to local cancer patients.

Are you looking for a summer internship or a mentor? Dani and the Bodhi & Co. team would love to hear from you. If you are interested in an internship, you can get in touch with the team via the Bodhi & Co. website. For mentorship opportunities, please contact Dani directly through LinkedIn

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

CLEVER COLLABORATIONS – Why brands do them and how to make them happen

November 30, 2023

Collaborations between seemingly unrelated brands might raise eyebrows, but there’s a method to the madness. Brands engage in these unexpected partnerships for a variety of reasons. 

Why do brands do them

One is the element of surprise. In a market saturated with predictable releases, collaborations inject a sense of excitement and curiosity. It’s a way for brands to break free from the mold, capturing the attention of consumers who might not have otherwise been interested.

Collaborations offer a unique opportunity for brands to tap into each other’s customer bases. McDonald’s partnering with Travis Scott brought together the worlds of fast food and hip-hop. 

Let’s take a look at a few of the ‘surprising’ brand collaborations that have hit the market. 

McDonalds x Crocs

There’s a new Crocs collaboration in town and we’re lovin’ it. The iconic shoe brand has joined forces with McDonald’s to bring four pairs of golden arches-themed Crocs into the world. And, there’s a pack of Jibbitz (the things you hang on your Crocs) that includes everything from a Big Mac to a four-piece Chicken McNuggets.

Heinz x Absolut

Heinz and Absolut joined forces to create a limited-edition product, the vodka pasta sauce. The unlikely pairing of ketchup and vodka brands may seem unconventional, but it proved to be a match made in heaven. The campaign tapped into the nostalgia factor, invoking fond memories of backyard barbecues and classic cocktail parties. It cleverly leveraged the emotional connection consumers have with both brands, creating a buzz that was hard to resist.

Supreme x Louis Vuitton

The last few years, Supreme has definitely set the stage for clever collaborations. Dropping a limited number of items and watching the resale market go bananas. 

The Louis Vuitton’s collaboration with Supreme was a landmark moment for product drops. It saw the underground skater brand that popularized the product drop trend team up with one of the oldest and most prestigious luxury brands. The crowds were so large and excited, police in LA and NYC had to shut down the event. The drop sold out almost immediately, and within a day, items were going for twice the retail price on resale markets.

Travis Scott x McDonalds

Talking about the same brand twice, can only mean one thing, they are really very good at this! The collaboration between McDonald’s and rapper Travis Scott was unexpected-brilliantly to say the least. 

This collaboration saw McDonald’s selling Scott’s favorite order as the “Travis Scott Meal”. If you’re wondering, it’s a Quarter Pounder with cheese, bacon, and lettuce, along with chips, BBQ sauce, and a Sprite with extra ice.

Now, McDonald’s has the attention of a new audience while giving Travis Scott fans a taste of the Golden Arches. Collaborations allow brands to cross-pollinate their customer demographics, fostering a sense of inclusivity and expanding their reach.

What do they unlock

The magic of collaborations lies in the unlocking of untapped potential. It’s not just about creating a product; it’s about telling a story.  These partnerships unlock new avenues for creativity. 

Collaborations unlock a treasure trove of marketing opportunities. The Louis Vuitton x Supreme collaboration, for example, transformed a product drop into a cultural phenomenon, with eager crowds and skyrocketing resale prices. Collaborations unlock not just products, but a cultural currency that can elevate brands to iconic status.

How do you make them happen

Creating successful collaborations requires a delicate dance between authenticity and innovation. It’s crucial for brands to identify shared values or thematic elements. 

Size also often plays a part. Smaller brands often struggle to do a collaboration with a bigger brand, as there is the mentality, well what’s in it for me. 

The Travis Scott x McDonald’s partnership succeeded because it felt genuine – it wasn’t just about selling a meal but embodying a lifestyle that resonated with Scott’s fan base.

Successful collaborations require a perfect blend of surprise, storytelling, and authenticity. And partnering with a similar size brand, can really help to get things going. 

Well, my Travis Scott meal is ready and I’m on my way to get some new Jibbitz. Gotta go before they sell out!

If we can help your brand with partnerships and collaborations then get in touch dani@wearebodhiandco.com

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

How Funny Marketing Campaigns Can Bring Awareness to Real Issues of Our World

June 2, 2023

Taking a look into Liquid Death’s newest campaign with Whitney Cummings and how they address the plastic pollution crisis with humor.

As summer starts to roll around and the days become hotter, the changing weather is often on people’s minds and the starter of conversations. There’s no doubt that the issues of climate change have been at the forefront of many conversations in recent years. 

June 5th has been known as ‘World Environment Day ‘’ for over fifty-one years and was created and led by the United Nations Environment Programme (UNEP). According to UNEP, World Environment Day serves as the largest global platform for environmental public outreach, attracting millions of participants worldwide. Each year, the event revolves around a theme relevant to environmental challenges, and this year’s theme highlights the global effort to #BeatPlasticPollution.

But why is it important to recognize and celebrate June 5th? What relevance does it hold for brands and companies engaged in advertising and marketing?

Capturing caring consumer’s attention

In today’s fast-paced and information-saturated world, capturing people’s attention and raising awareness about real issues can be a challenging task. However, through the use of humor brands have found a way to not only engage with their target audience but also bring attention to their social and environmental issues that might otherwise go unnoticed or unknown.

Liquid Death, in collaboration with comedian Whitney Cummings, launched a satirical marketing campaign to emphasize the pressing nature of our world’s plastic pollution crisis. In this bold and attention-grabbing ad, Cummings portrays a customer of Liquid Death’s Recycled Plastic Surgery Center. Through satire, the video humorously suggests a solution to our plastic waste problem by proposing using it for our own plastic surgery instead of ending up in landfills.

Here’s 5 things Liquid Death did brilliant with their campaign:

1. Grabbing Attention: Humorous ads have a higher chance of grabbing people’s attention amidst the noise of countless ads bombarding consumers every day. Liquid Death as a brand is known for its edgy and slightly shocking brand advocacy. Using a well-known comedian like Whitney Cummings known for their unapologetic and blunt humor as a brand’s spokesperson is sure to grab consumers attention.

2. Memorable Messaging: By showing people having plastic bottles shoved in as butt implants, playing on the term “plastic surgery”, Liquid Death is sure to ingrain the memorable imagery and message into the audience’s mind. By associating a real issue with humor, marketing campaigns can leave a memorable mark on the audience’s mind.

3. Brand Alignment: If the ad effectively showcases the brand’s commitment to environmental sustainability (Liquid Death’s recyclable aluminum cans) and highlights specific initiatives or practices (commentary on plastic’s true un-recyclability nature), it can create a positive association with the cause and resonate with the environmentally conscious consumers.

4. Message Clarity: In terms of Liquid Death, the message seems pretty straightforward: don’t choose plastic, choose our recyclable aluminum product. The ad effectively communicates the key message or call to action related to World Environmental Day. Clear and concise messaging ensures that the audience understands the purpose of the campaign and encourages them to take action or support the cause.

5. Measurable Impact: An effective marketing ad success can be measured by tangible outcomes, such as increased website traffic, social media engagement, or a surge in donations or support for the plastic pollution cause. Tracking these metrics can help evaluate the effectiveness of the campaign and its true impact,

#BeatPlasticPollution

By leveraging the messaging of World Environment Day #BeatPlasticPollution theme in their marketing efforts, Liquid Death have undoubtedly left their mark on this high awareness day. It’s clever, entertaining, but also has a meaningful slant on a very real world problem.

On a day like World Environment Day brands and companies have a chance to highlight their own sustainability initiatives and achievements. By sharing their eco-friendly practices, such as reducing plastic packaging, or implementing recycling programs, or reducing carbon footprint brands can showcase their environment-consciousness.

Here at Bodhi & Co., we strive to work with brands that want to do good in society and share their messaging in an engaging and authentic way. If we can help you with your next marketing campaign, get in touch today Dani@wearebodhiandco.com

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

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