Category: Brand

Rapid Fired Pizza

From Dough to DoorDash: Transforming the New Rapid Fired Pizza Website

  • Brand
  • Photography
  • Website

"The old Rapid Fired Pizza website was dated, not particularly exciting, and the user journeys weren’t optimized. Our IT team worked closely with the team at Bodhi and Co. to implement a new website, with new branding, architecture, photography, and user journeys that reflected the brand and where we are going. We wanted a website that heroed our great menu and food choices and made it easy for the customer to get the information they wanted, and quickly. And of course, one that was fully optimized for our customers. We are delighted with the output and looking forward to seeing some great online results."

Mike Kern, CEO & President - Rapid Fired Pizza

The Brief

The Rapid Fired Pizza website was launched in the early 2000s and didn’t offer an optimized user experience or reflect the new brand and menu offer. As a partner who understands the company, the provenance of the food, and the quality of the pizza, they came to Bodhi and Co. to implement a new website. So that’s exactly what we did. 

Client Experience

We already had a new brand visual identity, but we needed to go back to basics and think about the customers and the journeys we wanted them to experience. We also needed to ensure the website performed on Mobile, with third-party delivery and location integration. 

Solution & Results

The 6-month project included design, new product photography, copy, UX, UI, testing, and rollout. The result is a high-performing and beautiful new website that celebrates all things Rapid Fired Pizza. From their story to the food they serve to the great people that serve it. Making ordering easy, and finding the menu and specific store information easy to find across 25 stores was the goal.  

Lexington County Sheriff’s Department

Leading the Way with a New Career Website for Lexington County

  • Brand
  • Digital
  • Marketing
  • Website

“Bodhi and Co. was responsive and in tune with our needs and goals right off the bat. They immediately felt like team members rather than just another vendor in a distant location. The trust and comfort they fostered during every call and email helped us work together to achieve notable results in record time. Bodhi and Co. provided us with a wide array of services, strategies and solutions, often going above and beyond to deliver value in a space where and when we needed it the most.”

Adam Myrick, Public Information Officer - LCSD

The Brief

The Lexington County Sheriff’s Department had over 100 job vacancies and needed a “quick draw” to attract more high-quality candidates. The brief was to take an outdated, unmemorable recruitment website and redesign it while also creating and executing a PPC plan to drive more traffic.

Client Experience

There was no question about it – our client needed a fix for the talent shortage, and they needed it quickly. They didn’t have 6 months to wait for a new website and traditional outdoor advertising just wasn’t delivering ROI. We worked with their internal marketing and recruitment team to finetune and strategize to make sure all parties were happy before pressing go. We also worked with their external recruitment partner to ensure a positive and memorable candidate experience.

Solution & Results

Our team developed a new, modern website in record time. From mobile optimization, to simple navigation, and clear, concise copy we made sure it was an all-around great experience for the user. We also ensured the site truly reflected who they were and what they stood for – a big selling point. To support the site and drive more applications, we started several highly-targeted Google and Youtube ads. We defined target audiences by age and geography and created corresponding copy and content for each bucket. With a set budget, we continue to optimize the ads and make sure they are performing well and providing results. Results in the first 30 days included 20K impressions on their ads, 2K new users on their website and 65 completed applications received, covering all of the open positions.

Rapid Fired Pizza

Move Over Meat – National Advertising Campaign

  • Brand
  • Campaign
  • Design
  • Print

“Bodhi and Co. had the perfect insights in knowing how to position plant-based meat toppings to the vegan consumer, but not at the expense of making our regular guests feel left out or behind. Their advertising perfectly dramatized the appeal of plant based meats, but made clear great taste and variety were uncompromised. Not preachy, or off-putting, but welcoming and reassuring. The result was a very successful national promotion that strengthened the brand and our customer key ratings.”

Mike Kern, CEO & President - Rapid Fired Pizza

The Brief

As their retained partner for marketing and campaign rollout, Rapid Fired Pizza came to us with a challenge to create a campaign that introduced a new audience to their brand without alienating their core consumer using a Limited Time Offer (LTO). People looking for meat-free alternatives (flexitarians) were an obvious choice, so we got straight to work.

Client Experience

An important consideration was to not only develop a strong campaign, but to consider operational rollout and complexities as well. Working with NPD, the brief was to create two plant-based pizzas that would rival any meat pizza and even the meatiest of meat eaters would enjoy. We had a blank canvas in terms of photography, so we arranged for a 1 day studio photoshoot to ensure we had high quality product imagery (and some fun imagery too).

Solution & Results

We created a point of purchase (POP) kit that rolled out to 32 stores nationally across the country. A digital and social media launch kit was also supplied for national and local store use. We went out with the news hard and landed trade and consumer PR coverage. We worked in partnership with Kellogg’s to promote MorningStar & Rapid Fired Pizza collaboration, as a meat-free alternative. Key influencers and bloggers were invited in to take the taste test for themselves which resulted in authentic reviews. Rapid Fired Pizza is now mentioned among top recommendations for vegan eats and one of the plant-based pizzas is also a permanent feature of their core menu (11 Craft pizzas).

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