Lexington County Sheriff’s Department

Leading the Way with a New Career Website for Lexington County

  • Brand
  • Digital
  • Marketing
  • Website

“Bodhi and Co. was responsive and in tune with our needs and goals right off the bat. They immediately felt like team members rather than just another vendor in a distant location. The trust and comfort they fostered during every call and email helped us work together to achieve notable results in record time. Bodhi and Co. provided us with a wide array of services, strategies and solutions, often going above and beyond to deliver value in a space where and when we needed it the most.”

Adam Myrick, Public Information Officer - LCSD

The Brief

The Lexington County Sheriff’s Department had over 100 job vacancies and needed a “quick draw” to attract more high-quality candidates. The brief was to take an outdated, unmemorable recruitment website and redesign it while also creating and executing a PPC plan to drive more traffic.

Client Experience

There was no question about it – our client needed a fix for the talent shortage, and they needed it quickly. They didn’t have 6 months to wait for a new website and traditional outdoor advertising just wasn’t delivering ROI. We worked with their internal marketing and recruitment team to finetune and strategize to make sure all parties were happy before pressing go. We also worked with their external recruitment partner to ensure a positive and memorable candidate experience.

Solution & Results

Our team developed a new, modern website in record time. From mobile optimization, to simple navigation, and clear, concise copy we made sure it was an all-around great experience for the user. We also ensured the site truly reflected who they were and what they stood for – a big selling point. To support the site and drive more applications, we started several highly-targeted Google and Youtube ads. We defined target audiences by age and geography and created corresponding copy and content for each bucket. With a set budget, we continue to optimize the ads and make sure they are performing well and providing results. Results in the first 30 days included 20K impressions on their ads, 2K new users on their website and 65 completed applications received, covering all of the open positions.

Greer Chamber of Commerce

You Bring the Festival, We’ll Bring the People

  • Marketing
  • PR & Events
  • Social Media

“Impeccable customer service and high-end deliverables! Bodhi and Co. worked tirelessly marketing our 2nd annual Greer Arts & Eats Festival, and the outcome far exceeded all expectations. The team understood our needs and led an amazing campaign that packed the streets of our festival. They treated us like family, and I would highly recommend hiring Bodhi and Co. for any and all of your marketing needs.”

David Merhib, President & CEO - Greater Greer Chamber of Commerce

The Brief 

The Greater Greer Chamber of Commerce came to Bodhi & Co. in hopes of making their Greer Arts & Eats Festival a success for the 2nd year in a row. They needed a big push on social media and PR to drive interest and make sure the community was going to be there. With just days left before the event, Hurricane Ian blew in forcing the Chamber to reschedule the event for a later date. The Bodhi & Co. team put all hands on deck to promote the event’s new date and keep the community hyped.


Client Experience 

We wasted no time in amping up activity by engaging with local businesses and local Facebook groups and on Instagram to spread news about the festival. Food vendors, kids’ activities, live music performances, and featured artisans were all promoted to engage all of the different demographics. We specifically targeted the surrounding region and the key hotspots of visitors, to attract new people to the Greer area via digital adverts. In addition we created a set of outdoor print advertising from banners, posters, to yard signs and other signage to promote the event the weeks leading up to the event and on the day of.


Solution & Results 

We landed PR coverage with some of the biggest names and publications in the state. Despite postponing the event to a later date due to the hurricane, over 5,000 people attended the one-day festival. Several local food and art vendors who participated sold out during the one day event. We launched a separate event website, to house all event information and so vendors could submit applications online and attendees could quickly find information. Within the first 30 days, over double the amount of vendor applications were received from the previous year, as well as lots of vendors wanting to return again, due to the great success of the event.

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