Bowdre Education Consulting

Securing Local Media Coverage for the Upstate’s Largest Education Event Despite Unexpected Challenges

Creative
PR & Events
Social Media

"I am incredibly grateful to Bodhi & Co for their outstanding work in making our event a resounding success. Dani’s attentiveness to every detail and her dedication to ensuring everything ran smoothly were truly remarkable. From start to finish, the team went above and beyond, and their professionalism made all the difference. We couldn’t have asked for a better partner, and we’re excited to work with her again in the future."

Bowdre Clayton, Founder of Bowdre Education Consulting

The Brief

Bowdre Education Consulting specializes in placement services for families seeking admissions guidance for K-12, junior boarding schools, boarding schools, and colleges. As they prepared to launch the Upstate Education Preview Event, Bowdre needed support to build awareness, establish a lasting brand, and position the event as a trusted resource for families.

Client Experience

With Bowdre’s expertise in guiding families through K-12 and higher education admissions, their goal was to create an annual event that would become a trusted resource for the local Greenville community.

Solution and Results

We secured widespread media coverage across local TV, print, and online platforms, with prominent features on morning shows like Your Carolina and 7News, effectively positioning the event, which hosted over 80 schools, as the largest of its kind in the Upstate. We also developed engaging social media content for two months and supported the Sip and School pre-event, aimed at helping Greenville moms navigate school options. When faced with inclement weather, we pivoted to ensure the event’s successful execution. As a result, Bowdre Education Consulting gained significant visibility, laying a foundation for the event to become a yearly community event.

Greer Chamber of Commerce

You Bring the Festival, We’ll Bring the People

Marketing
PR & Events
Social Media

“Impeccable customer service and high-end deliverables! Bodhi and Co. worked tirelessly marketing our 2nd annual Greer Arts & Eats Festival, and the outcome far exceeded all expectations. The team understood our needs and led an amazing campaign that packed the streets of our festival. They treated us like family, and I would highly recommend hiring Bodhi and Co. for any and all of your marketing needs.”

David Merhib, President & CEO - Greater Greer Chamber of Commerce

The Brief

The Greater Greer Chamber of Commerce came to Bodhi & Co. in hopes of making their Greer Arts & Eats Festival a success for the 2nd year in a row. They needed a big push on social media and PR to drive interest and make sure the community was going to be there. With just days left before the event, Hurricane Ian blew in forcing the Chamber to reschedule the event for a later date. The Bodhi & Co. team put all hands on deck to promote the event’s new date and keep the community hyped.

Client Experience

We wasted no time in amping up activity by engaging with local businesses and local Facebook groups and on Instagram to spread news about the festival. Food vendors, kids’ activities, live music performances, and featured artisans were all promoted to engage all of the different demographics. We specifically targeted the surrounding region and the key hotspots of visitors, to attract new people to the Greer area via digital adverts. In addition we created a set of outdoor print advertising from banners, posters, to yard signs and other signage to promote the event the weeks leading up to the event and on the day of.

Solution & Results

We landed PR coverage with some of the biggest names and publications in the state. Despite postponing the event to a later date due to the hurricane, over 5,000 people attended the one-day festival. Several local food and art vendors who participated sold out during the one day event. We launched a separate event website, to house all event information and so vendors could submit applications online and attendees could quickly find information. Within the first 30 days, over double the amount of vendor applications were received from the previous year, as well as lots of vendors wanting to return again, due to the great success of the event.

Category: PR & Events

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