Category: Social Media

Eggs Up Grill - Boiling Springs, Greer & Moore

Serving Up Community, Connections & Breakfast

  • Fast-Casual
  • Social Media

"Partnering with Bodhi and Co. has been a game-changer for our Eggs Up Grill locations in Greenville and Spartanburg. They've not only helped us master the digital and social landscape but have truly embodied the spirit of 'Neighbors serving neighbors.' Their creative support and marketing expertise have allowed us to maintain our local charm while reaching new heights for our online presence."

Joseph Pellegrino, Store and Franchise Owner, Eggs Up Grill

The Brief 

Eggs Up Grill, a beloved breakfast restaurant chain founded in Pawleys Island, South Carolina, has seen phenomenal growth and expansion over the last 10 years. Joseph Pellegrino, owner of 3 Eggs Up Grill in the Greenville and Spartanburg area, came to us with a clear objective in mind. To connect with his community via social and digital marketing, to grow their breakfast and lunch-time trade. Joseph recognized the need to harness the power of digital marketing to strengthen their connection with the local community and extend their reach.

Client Experience 

Understanding the essence of Eggs Up Grill’s brand and why people love the food and experience was the single most important thing. Bodhi and Co. saw itself as an extension of the Eggs Up Grill team. Pellegrino needed a strategic framework to plan content, engage with the community, and effectively promote the diverse range of offerings his establishments provided, from catering, to brunch, to mimosas. 

Solution & Results 

Bodhi and Co. took up the mantle of creating high-quality social and digital content for Eggs Up Grill. Well-lit food photography, reels to make you hungry and a fun aesthetic, were important components. Growing the Eggs Up Grill presence on Instagram, as well as Facebook meant they were reaching a new and younger audience. In addition, Bodhi and Co. worked with local food influencers with a big reach, inviting them in to try new menu items and ran their paid digital adverts, amplifying their reach and engagement even further. It’s fair to say, it’s been an EGGS-CELLENT experience for all involved. And the Turkey-Avo BLT. WOW. 

The Cooking Doc

Cooking up new branding for a YouTube sensation

  • PR
  • Social Media
  • TikTok

"Working with Bodhi & Co. to develop The Cooking Doc's new branding was a fantastic experience. They are responsive, creative and worked diligently with me to create a brand logo and story that fit my personality and company, and that will represent us well as we continue to grow and expand."

Dr. Blake Shusterman

The Brief 

The Cooking Doc has cultivated a YouTube community of over 100K subscribers through sharing healthy tips, recipes, and accessible information about your health in an easy to understand format. With an increasing number of new followers, The Cooking Doc needed new branding that aligned with his mission and refreshing approach in inspiring others to lead a healthy lifestyle. As a result, the Bodhi & Co. team was able to work with Dr. Blake, aka The Cooking Doc, to create new branding that matched his exciting and lively approach to food and life.

Client Experience 

It was critical for the Bodhi & Co. team to clearly define what makes The Cooking Doc special and highlight what sets him apart from other internet sensations. As a Kidney Doctor by day, his branding had to reflect his story and mission – to make healthy eating simple and that you didn’t need to compromise on taste. The Bodhi & Co. team worked closely with Dr. Blake to build his brand story starting from day one. We needed to ensure we were creating an overall brand look and message that was authentic and impactful.

Solution & Results 

The Cooking Doc launched his new branding, including a brand new logo and various brand assets, that really brought new life to the brand. This included a modern, yet timeless typeface, a refreshing color palette and icons that represented The Cooking Doc’s pillars. Bodhi & Co. continues to create short form content for TikTok, Shorts and Reels to reach new audiences to support The Cooking Doc’s quest to making healthy living simple and fun.

CP Research Network

Fostering Community and Engagement

  • Paid Ads
  • Social Media

"The team at Bodhi has been proactive and diligent in anticipating the marketing needs of our organization. They have also been efficient and mindful of our young nonprofits’ budgetary constraints. It’s refreshing to share our vision and timeline for a project or social media theme, and be able to count on them to professionally manage and execute it."

Michele - Co-Founder, CP Research Network

The Brief 

The Cerebral Palsy Research Network (CPRN) is the largest and most comprehensive network of hospitals and community members working together to improve health outcomes for people with cerebral palsy (CP). The CP Research Network team came to us with a clear goal in mind, to engage more with their well established community on Facebook and to grow their presence on other social platforms, including Instagram and Linkedin.

Client Experience 

Genuinely understanding the CP community and what motivates people to engage, was a critical part of the onboarding process. The Bodhi and Co. team considered itself an extension of the CP Research Network team. The client needed a solid framework for planning content and to report on and make the most out of all of the community activities they were planning for the year. They also needed to drive individuals to their wide variety of resources.

Solution & Results 

The Bodhi and Co. team continues to create high-quality content for the client’s combined following of over 18K followers across Instagram and Facebook. In addition we are becoming a go-to partner for creative support and digital marketing strategy. As a company, Bodhi and Co. are proud to support the growing mission of the CP Research Network and the nonprofit sector. 

Greer Chamber of Commerce

You Bring the Festival, We’ll Bring the People

  • Marketing
  • PR & Events
  • Social Media

“Impeccable customer service and high-end deliverables! Bodhi and Co. worked tirelessly marketing our 2nd annual Greer Arts & Eats Festival, and the outcome far exceeded all expectations. The team understood our needs and led an amazing campaign that packed the streets of our festival. They treated us like family, and I would highly recommend hiring Bodhi and Co. for any and all of your marketing needs.”

David Merhib, President & CEO - Greater Greer Chamber of Commerce

The Brief 

The Greater Greer Chamber of Commerce came to Bodhi & Co. in hopes of making their Greer Arts & Eats Festival a success for the 2nd year in a row. They needed a big push on social media and PR to drive interest and make sure the community was going to be there. With just days left before the event, Hurricane Ian blew in forcing the Chamber to reschedule the event for a later date. The Bodhi & Co. team put all hands on deck to promote the event’s new date and keep the community hyped.

 

Client Experience 

We wasted no time in amping up activity by engaging with local businesses and local Facebook groups and on Instagram to spread news about the festival. Food vendors, kids’ activities, live music performances, and featured artisans were all promoted to engage all of the different demographics. We specifically targeted the surrounding region and the key hotspots of visitors, to attract new people to the Greer area via digital adverts. In addition we created a set of outdoor print advertising from banners, posters, to yard signs and other signage to promote the event the weeks leading up to the event and on the day of.

 

Solution & Results 

We landed PR coverage with some of the biggest names and publications in the state. Despite postponing the event to a later date due to the hurricane, over 5,000 people attended the one-day festival. Several local food and art vendors who participated sold out during the one day event. We launched a separate event website, to house all event information and so vendors could submit applications online and attendees could quickly find information. Within the first 30 days, over double the amount of vendor applications were received from the previous year, as well as lots of vendors wanting to return again, due to the great success of the event.

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