Category: Strategy

Pantee

Helping a sustainable D2C brand blossom

  • Consulting
  • Start-up
  • Strategy

"We started working with Dani early on in our startup journey. We were at a vulnerable stage, with lots to do and very little resource. It was crucial for us to move fast whilst making strong decisions. Dani acted as our sounding board and guiding light. Our weekly calls quickly became the highlight of our week. The structure, advice and nurture she provided were invaluable to both the business and our own personal headspace. Dani helped us to prepare for our first fundraise and cheer-leaded us through the process from beginning to end. We’re so grateful to have found Bodhi & Co and would highly recommend Dani and her team."

Katie McCourt, Co-Founder - Pantee

The Brief

Pantee started life via Kickstarter in Nov 2020 and exploded onto the scene by taking unwanted t-shirts (deadstock destined for landfill) and making them into bras and knickers (panties). Co-founders Amanda and Katie were stretched thinly across all areas of the business, so Bodhi and Co. were engaged in providing strategic marketing support to scale and grow the business.

Client Experience

Often for start-ups and scale-ups, it’s about where you focus your energies first and creating those rhythms and rituals that really work. We helped their team make smart choices and ensure they have a solid master plan. They also needed to continue to be nimble to react to opportunities and to jump on things quickly.

Solution & Results

A sharp go-to-market deck and strong performance result secured the next round of funding required in January 2022. An innovation pipeline was mapped, to ensure they had a good amount of NPD dropping at the right times. A better and more user-friendly website was implemented to help drive conversion. Stellar PR campaigns were activated to really drive brand awareness and land some big PR coverage in national media publications.

Reboxed

Boxing clever – helping Reboxed to secure their next round of funding

  • Consulting
  • Start-up
  • Strategy

“Bodhi and Co. gave our team a renewed focus on creative strategy and helped align our energy so we got the most from our marketing. Their unique ability to work with multiple stakeholders meant the whole team benefited from their experience, and the output speaks for itself.”

Phil Kemish, CEO & Co-Founder - Reboxed

The Brief

Reboxed is on a mission to tackle the world’s e-waste problem, one phone at a time. They are growing at a rate of knots, have their fingers in lots of pies, and needed some help aligning their marketing strategy. This is where Bodhi and Co. stepped in.

Client Experience

Ideas, ambitions, activations, and creativity were abundant within Reboxed. They needed a solid marketing framework and a way to manage the pipeline of activity better, to give campaigns the airtime they deserved. The sales and marketing teams also needed aligning to ensure cross-channel working. Finally, they needed to prove the success model worked for investors. Defining the metrics they needed to hit and really going after them, was critical for growth.

Solution & Results

Bodhi and Co. dived into discovery to really understand the business and all the moving parts – channels, campaigns, brand activations, performance, affiliates, and D2C. Working closely with the co-founders and marketing manager, we built an overarching strategy and framework that worked. This enabled the on-the-ground team to work more in advance and to focus on making the big things bigger. Weekly mentoring, managing stakeholders, and getting everyones buy-in across the business and functions, has enabled reboxed to accelerate their plans.

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