Fashion Forward: Leading the Charge Towards Sustainability

May 31, 2024

Rethinking Consumption 

How can we create a more sustainable planet? This is a question we ask ourselves everyday. Rather than adding more to our lives, the answer lies in simplicity. We should aim to maximize the use of existing resources by repairing them and finding innovative ways to repurpose materials instead of constantly buying new ones. 

A Devastating Reality

A huge contributor to waste and overconsumption is fast fashion, and the clothes that are produced and consumed in this industry. 

First, let’s define what fast fashion is. It is “a term used to describe the readily available, inexpensively made fashion of today.” Similar to “fast food”, “fast fashion” connotes unhealthiness and overconsumption. It is difficult to put a finger on where the product comes from and who has a hand in producing it. 

In her TED talk, The Simple Solution to Fast Fashion, Josephine Philips, the founder of SOJO, a fashion repair app, talks about how “fashion waste levels have reached 92 million metric tons. If you put everyone that lives in Europe on one massive weighing scale, the amount of fashion waste we produce annually would be more than every person combined in Europe.”

The fast fashion industry not only raises questions about the ethical and humane treatment of the people working in its supply chain, but it also creates enormous environmental issues that have more implications than the aviation and shipping industries combined. 

Can we move away from consumer culture?

This World Environment Day, let’s rethink our approach to sustainability. The reality we face calls for a shift in our mindset towards consumption. It is time to break away from the cycle of excessive waste and embrace sustainable alternatives.

Let’s acknowledge the potential we have to change the way we purchase and consume clothing. By purchasing from smaller, more sustainable brands, we are able to make more conscious choices that contribute to a more sustainable planet for everyone.

Eco-Friendly Options

Brands like Pantee, SOJO, Thought Clothing, and Reformation are just several brands that exemplify the power of innovation and conscious consumption in the fashion industry. Based out of the UK, Pantee is a sustainable underwear brand that transforms ‘deadstock’ materials into new garments. 

Katie and Amanda, the sister duo behind Pantee, were insistent that new t-shirts and materials should not end up in the landfill. And Pantee was born. Their underwear and more recently basic range, are anything but basic. We love everything about what they are doing and what they stand for. 

SOJO, a London-based app, is dedicated to making clothing work for each person. Whether it is through in-house alterations and repairs or connecting consumers with the closest tailors, they get the job done. Less throwing away, and more, hanging on to your favorites and wearing them time and time again. 

Thought Clothing focuses on creating stylish and eco-friendly clothing using sustainable materials like bamboo and recycled materials in their clothing. They also prioritize ethical manufacturing practices and transparency throughout their supply chain. 

Reformation, a pioneer in the sustainable fashion industry emphasizes the importance of the circular economy, such as garment recycling and upcycling programs, to minimize waste and extend the lifespan of their products. 

Our Passion for Sustainability

At Bodhi and Co., we have had the privilege of collaborating with experts in the field of sustainability. Our partnerships span across continents, working closely with institutions like MIT. Professor Randy Kirchain, Co-director and principal research scientist at the Concrete Sustainability Hub And the Carbon Trust in the UK. 

Our commitment to sustainability extends beyond borders. In the UK, we have tackled environmental challenges, such as reducing single-plastic usage, and developed a sustainable solution for chilled food packaging. But it’s often even the smaller things that soon add up. Do you really need to print branded t-shirts for a trade show that no one is going to wear? As marketeers and ambassadors, we take our role seriously when finding good sustainable solutions, especially when it comes down to merch.  

What Can You Do?

What can you do now to make a difference? The answer is simple. Purchase from smaller, sustainable brands like the ones mentioned above to make more conscious choices. 

Minimize the amount of waste we use by using apps like SOJO and repurposing old clothing and repairing items instead of replacing them, and don’t forget to recycle whenever you can! It makes a huge difference on the Earth. 

Spread awareness about the environmental impact of fast fashion and the importance of using sustainable alternatives and support small businesses that promote sustainability in the fashion industry. 

With Love

At Bodhi and Co., we love our Earth and want it to last as long as it can. That is why we are deeply committed to nurturing our planet and creating a more sustainable future for generations to come.

We believe that every action counts, no matter how small it may seem. Whether it is choosing to support sustainable brands or making conscious choices in our daily lives, each step towards sustainability matters.

Together, we can make a significant impact on our planet and create a brighter, greener future for all. 

Author Headshot

Ana Dennis

Ana is driven by a passion for content creation and marketing campaigns and excels at blending visual and written storytelling to create impactful marketing campaigns.

Hope Ball Raises $3 Million in 10 Years

May 16, 2024

In a celebration marked by elegance and generosity, the 40th Biennial Hope Ball illuminated Greenville on Friday April 26th, 2024, raising over $704,000 in a single night, marking the largest amount ever raised in the history of the Hope Ball.

Held for the first time at The 405 Venue with catering by Table 301, 522 guests and over 44 sponsors gathered to raise money for Neighborhood Cancer Connection. With cocktails from Six and Twenty Distillery and live music from Atlantic Party Fantastics, it was a spectacular event, and a great time was had by all that attended. 

Since 1984, the ball has proved the power of giving and the resilience of our Greenville community. A now tradition in the Greenville calendar, this year marked a significant milestone as The Hope Ball celebrated their 40th anniversary of this special event.

Held every two years, the Hope Ball is an elegant, black-tie dinner and dance. The glamorous event is organized by a dedicated team of 50 volunteers (all of whom are female) and provides funding for the Neighborhood Cancer Connection, for over 2 years, helping over 2,000 cancer patients and their families. 

44 Sponsors helped to make this year’s event truly special. Special mentions go out to Gastroenterology Associates, Interim Healthcare, ProSource, Prisma, and Bon Secours.

As we reflect on this milestone, we are reminded of the impact that collective action can have on our community. Bodhi and Co. are incredibly proud to have played a part in making this year’s event a huge success, along with many other sponsors and partners. 

“Events like these are vital for a local charity like ours and the cancer patients who depend on us,: says Angela Green, Chair of the Hope Ball. “Over the past 10 years, the Hope Ball has raised over 3 million dollars to help cancer patients and their families in Greenville. We can’t wait to do it all again in April 2026.”

The support the Hope Ball receives ensures the Neighborhood Cancer Connection can continue to help local cancer patients in our community. From financial aid to counseling, nutrition to equipment, the local charity takes a holistic approach to helping local cancer patients. 

The Hope Ball and the supporting events that led up to the big night were organized by a dedicated group of 50 volunteers with a variety of backgrounds and professional expertise. Dani Wilkinson founder and CMO of Bodhi and Co., worked on the PR and Marketing Team, helping to spread the message of the work done and the money raised, as well as building excitement in the run up to the event.

Author Headshot

Ana Dennis

Ana is driven by a passion for content creation and marketing campaigns and excels at blending visual and written storytelling to create impactful marketing campaigns.

You Landed The Interview, But Now What?: How To Nail Your Marketing Interview For That Dream Job

May 11, 2024

After countless revisions to your resume and writing cover letter after cover letter, the moment you’ve been waiting for has arrived– you received an email asking to set up an interview for the marketing role you’ve been eyeing. With only 20 percent of job applicants making it to the interview round, take time to celebrate this achievement, then shift your focus to prepare to ace the interview.

From the moment you receive that initial calendar invite to the post-interview thank you note, there are strategic steps to ensure you tick every box throughout the interview process and leave a lasting impression. 

Here are our tips to help you navigate every aspect of the interview process and ensure you nail your marketing interview.

Customize your resume, cover letter, and work samples for the job

Ensure that your resume is tailored specifically to the position you’re applying for by formatting and updating it accordingly. Don’t overcomplicate your application materials– keep it clean, simple, and professional, avoiding unnecessary complexities. Incorporate relevant keywords from the job description to optimize your resume for applicant tracking systems and catch the recruiter or interviewer’s eye.

Make sure you lead from the top. Don’t leave your most relevant experience at the bottom of your resume. The hiring manager may not get that far. Pull it to the top, so it’s front and center, and remove any small or unnecessary roles. 

Don’t be afraid to show off a little

If you are interviewing for a marketing position, brand yourself. A portfolio with relevant examples, no matter your experience level, is the perfect place to showcase your skills and abilities. 

If you are a new graduate, have little experience, or have none, use material from your college courses or personal projects that can help showcase your breadth of skills and knowledge. The importance of a portfolio lies more in its ability to help you break into the industry to prove your worth.

Yes, show off and be proud of your work, but always remember to stay humble and professional!

Use Canva or Adobe

If you are applying for a marketing or creative role, do not, whatever the weather, send a resume as a Word or Google Doc. Use Canva and their 100 amazing resume templates or Adobe, to show you have a good creative eye. 

At Bodhi and Co., if your resume isn’t ‘designed’ – it goes straight into the no pile, sadly, so do let that happen. 

Do your homework

We hate breaking it to you, but homework doesn’t stop after graduating. Before any marketing interview, research the company and employer who is interviewing you. 47 percent of candidates who interview with companies are rejected because they don’t understand the role or details about the company they are interviewing with.

Dress the part, make an impression, and stand out

Pay attention to how you present yourself in your interview. Dress to impress; we promise your comfy sweatshirt will be waiting for you at home.

If you have a video interview, ensure the background is not distracting, maintain respectable eye contact as much as possible, and keep a positive, welcoming, and go-getter attitude throughout your interview. And if you need a ring light, go and get one. 

Be a storyteller

Crafting compelling narratives is essential in nailing your interview. When responding to questions, weave your experiences into engaging stories. Begin with setting the scene, walk through the challenges you faced, elaborate on your actions taken, and conclude with the result achieved. This structured approach, often called the STAR method (Situation, Task, Action, Result), ensures clarity and organization in your responses, leaving a lasting impression of your skills and competence.

Ask questions

Even though the interviewer is using the interview to get to know you, it is the perfect time to ask all your questions about the company and role.

It is recommended to have at least 5 questions prepared beforehand. 

Always say thank you

After every interview, send a thank you note to your interviewer. A handwritten note is personable and speaks volumes, but employers understand this isn’t always possible. Either way, you should send an email within 24 hours of your interview

In your thank you note, include specific points discussed in the interview that validate your interest in the position and your ability to meet or exceed the expectations of the open role.   

Whether you are a new graduate entering the job market or a seasoned professional looking for your next marketing role, remember that great things will come your way with patience, hard work, and consistency.

Are you interested in job opportunities, an internship, or a mentor? The Bodhi & Co. team would love to hear from you. If you are interested in an internship, you can get in touch with the team via the Bodhi & Co website. For mentorship opportunities, please contact Dani, Founder of Bodhi & Co., directly through LinkedIn.

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

5 things your marketing strategy should include in 2024

March 18, 2024

Consumer spending is increasing significantly however, it’s increasing alongside unemployment but why is that? It comes down to consumer priorities which are ever-changing — especially through your interactions on social media.

You’ll notice that the things you think about, talk about, and look up online, are all somehow showing up in advertisements on your feed. Coincidence? I don’t think so. 

Your 11-year-old niece is buying beauty products she’s seen through TikTok videos. Your 6-year-old son wants a Blitz ball because he saw it on Dude Perfect on YouTube. 

Influence is all around us and it’s not something we can necessarily control since it’s based on our impulses and instinct. But the implications of influence are huge. 

Here are 5 things we think all marketing strategies need to cover in 2024:

1. AI and automation will be central to everything marketing-related

Artificial intelligence (AI) and automation will continue to transform all marketing activities in 2024. From AI-powered content creation, to chat GPT, marketers will need to leverage these tools to drive engagement and continue to raise the bar on what’s being put out there. We still, of course, advocate the personal touch, but using the tools to do more, quicker, better, is what it’s all about.

2. Omni-marketing is a must (and TikTok has to feature)

From social media, to email, to in-store – you need to be reaching all touchpoints, multiple times to get traction. Omni-channel marketing continues to be an important focus. Two areas to make sure you are doing: 1) Influencers – using this channel is a biggy for 2024. Always a conundrum and challenge around how you make your budget work, but one to make sure it does work. 2) TikTok. It’s where it’s at. Period. 

3. Be authentic and personal

In a world where the average person sees up to 10,000 ads each day, authenticity is more important than ever. Consumers can spot BS a mile off (Brew Dog) and true authenticity is everything. In 2024, marketing strategies will need to focus on building genuine connections with customers and creating content that reflects the brand’s values and mission.

Be open, honest, and real. If you mess up, own up. If you don’t agree, stand up and say. 

4. Community, events and bringing people back together

As COVID is now officially over (I know!), it’s time to bring people together again. From conferences to music festivals to meet-ups and networking, face-to-face and in-person are back in 2024. Everyone is over Zoom wine tasting as a corporate jolly, so event marketing should focus on getting people together and adding value through interactions. It is likely that smaller, and more often is better, so build your plans with this in mind. 

5. Re-thinking your lean budget

Sales in 2023 are likely to be lower based on market performance. Therefore, your marketing and brand-building budget will be leaner in 2024. So you can’t just do ‘same old, same old’. Marketers will need to be more creative than ever. 

Go through all your activity plans and be ruthless. Is this memorable, does this move the needle? Are we doing this because we always have? 

Try and pinpoint one ‘new’ initiative that will be remembered and focus on this. Both externally and internally as well. 

If Bodhi and Co. can help you with your 2024 marketing strategy, plan, or go-to-market approach, get in touch. We’d love to chat more and see how we can help. 

And I will leave you one lasting thought. I will always remember a Dutch business coach reminding me that you should always be remembered for delivering one thing well. And this rule of thumb is the same for a brand. Be remembered. And if not, make sure you go down trying to be remembered. 

 

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

Dani Wilkinson, Founder of Bodhi & Co., Named GSA Business Report’s 2024 Women of Influence Honoree

March 14, 2024

Dani Wilkinson, Founder of Bodhi & Co., was named a 2024 Women of Influence in the GSA Business Report.

Each year, Upstate businesswomen who reach inspiring heights in their careers are recognized by the GSA Business Report. The GSA Women of Influence recognition program celebrates honorees who serve communities and demonstrate exceptional leadership, resilience, and innovation while paving the way for future generations.

“It’s a real honor to be recognized among some of the great female leaders in Greenville,” said Dani. “Having worked my way up in big corporate organizations to board level, I understand the journey many females go on, and the ability to share that wisdom, drive, and determination with younger generations is a real privilege.”

Born in Oxfordshire, UK and now embracing life stateside in Greenville, South Carolina, Dani has made remarkable strides within the Upstate community. Before moving to South Carolina, Dani had 20 years of experience in marketing, digital, PR, and communications. From working for an international household name like Dyson to shaping the Pieminister brand, a revolutionary pie brand and restaurant chain in the UK, Dani has led marketing, social media, and new product development from implementation to board level. 

After moving to Greenville, Dani founded Bodhi & Co., a fully integrated marketing agency specializing in brand & strategy development, creative, social media, PR, websites, and PPC. She also serves on the committee for the Hope Ball, the premiere fundraising event for the Neighborhood Cancer Connection where proceeds go directly to offer hope, help, and healing to local cancer patients.

Are you looking for a summer internship or a mentor? Dani and the Bodhi & Co. team would love to hear from you. If you are interested in an internship, you can get in touch with the team via the Bodhi & Co. website. For mentorship opportunities, please contact Dani directly through LinkedIn

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

5 marketing trends that will dominate 2024

January 8, 2024

Here are our predictions at Bodhi and Co. on 5 things that will dominate 2024 when it comes to all things marketing.

Rise of AI-powered marketing – The rise of AI in marketing is set to continue transforming the industry. Personalized experiences will be a big focus. Voice search optimization will continue to grow, with over 200 million users in the US alone, using voice assistants last year. 

Hyper-personalization – Following #1, with machine learning, marketing can tap into customer data and better curate and personalize content, offers, and recommendations. 

Video dominanceShort-form videos, live streaming and interactive content will continue to be a big focus. Brands should be focusing on Reels / TikToks / Shorts, live Q&As, and more to reach a bigger audience. 

Influencers will be the marketing mix – There is big talk of influencers now being the leading factor in the marketing mix. A shift from being one area of the marketing mix to activate. Strategies are starting with influencers first, and those who are ‘influential’ are building out their strategies too. Who they want to work with and what categories they want to influence for themselves.

First-party data is the new standardAs data privacy comes under continued scrutiny, businesses must prioritize consumer trust and data protection. It is a clear way to gain a competitive advantage. It’s about the long game, rather than the short-term data sales play.

Author Headshot

Dani Wilkinson

Dani has a passion for making brands sparkle. From Dyson vacuum cleaners to Pies, she built brands from the ground up and has a strong perspective from both high-level, to actual practicalities and how to get something done.

CLEVER COLLABORATIONS – Why brands do them and how to make them happen

November 30, 2023

Collaborations between seemingly unrelated brands might raise eyebrows, but there’s a method to the madness. Brands engage in these unexpected partnerships for a variety of reasons. 

Why do brands do them

One is the element of surprise. In a market saturated with predictable releases, collaborations inject a sense of excitement and curiosity. It’s a way for brands to break free from the mold, capturing the attention of consumers who might not have otherwise been interested.

Collaborations offer a unique opportunity for brands to tap into each other’s customer bases. McDonald’s partnering with Travis Scott brought together the worlds of fast food and hip-hop. 

Let’s take a look at a few of the ‘surprising’ brand collaborations that have hit the market. 

McDonalds x Crocs

There’s a new Crocs collaboration in town and we’re lovin’ it. The iconic shoe brand has joined forces with McDonald’s to bring four pairs of golden arches-themed Crocs into the world. And, there’s a pack of Jibbitz (the things you hang on your Crocs) that includes everything from a Big Mac to a four-piece Chicken McNuggets.

Heinz x Absolut

Heinz and Absolut joined forces to create a limited-edition product, the vodka pasta sauce. The unlikely pairing of ketchup and vodka brands may seem unconventional, but it proved to be a match made in heaven. The campaign tapped into the nostalgia factor, invoking fond memories of backyard barbecues and classic cocktail parties. It cleverly leveraged the emotional connection consumers have with both brands, creating a buzz that was hard to resist.

Supreme x Louis Vuitton

The last few years, Supreme has definitely set the stage for clever collaborations. Dropping a limited number of items and watching the resale market go bananas. 

The Louis Vuitton’s collaboration with Supreme was a landmark moment for product drops. It saw the underground skater brand that popularized the product drop trend team up with one of the oldest and most prestigious luxury brands. The crowds were so large and excited, police in LA and NYC had to shut down the event. The drop sold out almost immediately, and within a day, items were going for twice the retail price on resale markets.

Travis Scott x McDonalds

Talking about the same brand twice, can only mean one thing, they are really very good at this! The collaboration between McDonald’s and rapper Travis Scott was unexpected-brilliantly to say the least. 

This collaboration saw McDonald’s selling Scott’s favorite order as the “Travis Scott Meal”. If you’re wondering, it’s a Quarter Pounder with cheese, bacon, and lettuce, along with chips, BBQ sauce, and a Sprite with extra ice.

Now, McDonald’s has the attention of a new audience while giving Travis Scott fans a taste of the Golden Arches. Collaborations allow brands to cross-pollinate their customer demographics, fostering a sense of inclusivity and expanding their reach.

What do they unlock

The magic of collaborations lies in the unlocking of untapped potential. It’s not just about creating a product; it’s about telling a story.  These partnerships unlock new avenues for creativity. 

Collaborations unlock a treasure trove of marketing opportunities. The Louis Vuitton x Supreme collaboration, for example, transformed a product drop into a cultural phenomenon, with eager crowds and skyrocketing resale prices. Collaborations unlock not just products, but a cultural currency that can elevate brands to iconic status.

How do you make them happen

Creating successful collaborations requires a delicate dance between authenticity and innovation. It’s crucial for brands to identify shared values or thematic elements. 

Size also often plays a part. Smaller brands often struggle to do a collaboration with a bigger brand, as there is the mentality, well what’s in it for me. 

The Travis Scott x McDonald’s partnership succeeded because it felt genuine – it wasn’t just about selling a meal but embodying a lifestyle that resonated with Scott’s fan base.

Successful collaborations require a perfect blend of surprise, storytelling, and authenticity. And partnering with a similar size brand, can really help to get things going. 

Well, my Travis Scott meal is ready and I’m on my way to get some new Jibbitz. Gotta go before they sell out!

If we can help your brand with partnerships and collaborations then get in touch dani@wearebodhiandco.com

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

Spice up your life: 5 client-inspired hot honey recipes

October 11, 2023

We need to talk about food and beverage clients. We love working on the accounts – coming up with product names, writing emails, keeping the store graphics looking on point. But there’s a problem. 

You’re making us hungry. 

The latest collaboration with Mike’s Hot Honey has not helped. In fact, we can’t get Hot Honey off the brain. We’re writing about it. We’re thinking about it. We’re dreaming all things bee-licious.

So, we’ve done what all good marketers do… channeled it into some useful content! 

From moreish appetizers to cocktails with a kick that slide down way too easy, here’s our team’s top five hot-honey recipes

If you need us, we’ll be in the kitchen. Or at our local RFP eating the new ‘Grand Slam’ Pizza drizzled with Mike’s Hot Honey. Or at Fresh Market. Buying *more* Mike’s Hot Honey. 

1 Hot Honey Blackberry Margarita

As summer winds down and we head into that Fall bridge season, this is the cocktail to take you from poolside to fireside. Tequila and cointreau team up with hot honey and berries for a fruity cocktail with a kick that just screams happy hour.

2 Slow roasted Hot Honey Tomato Crostini

An appetizer that combines crispy, creamy, mellow, and spicy – count us in. These roast tomato and  ricotta-topped crostini are drizzled with hot honey for an picture-perfect appetizer that has opening Instagram before they’re even off the baking sheet. 

3 Buttermilk Biscuits 

Even biscuits aren’t left out of the hot honey craze. Created by the Mike’s Hot Honey team, you know these Buttermilk biscuits are going to be good. It’s as simple as drizzling your hot-from-the-oven biscuits with honey for the perfect thanksgiving side. 

4 Crockpot Bourbon chicken 

This hot-honey bourbon chicken remix is one of those brilliant recipes that tastes like you spend hours in the kitchen, but is surprisingly low effort. Let the crockpot know summer break is over and have this warming chicken dish ready and waiting to serve up when you get home. 

5 Hot Honey Mustard

Proving that this versatile condiment deserves its spot in your kitchen, this hot honey mustard is perfect for spicing up sandwiches, giving a little flavor kick to sliders for game day, or even to have on the table as a dipping sauce. 

If you are a food or beverage brand or chain looking to level-up your marketing activity, we’d love to add you to the list of clients that make us hungry! 

The Bodhi & Co Team have extensive food and beverage experience, growing franchises across the US. Get in touch by emailing dani@wearebodhiandco.com or visit Contact – Bodhi and Co (wearebodhiandco.com)

 

Author Headshot

Dani Wilkinson

Dani has a passion for making brands sparkle. From Dyson vacuum cleaners to Pies, she built brands from the ground up and has a strong perspective from both high-level, to actual practicalities and how to get something done.

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