Tag: agency

What Does Marketing Look Like in 2025, and How Will Generative AI Shape Things?

December 23, 2024

As we enter 2025, the role of generative AI (gen AI) in marketing is becoming undeniable. Marketers are harnessing its power to create personalized customer experiences, streamline content creation, and analyze data at unprecedented speed and scale. From crafting engaging blog posts to predicting customer behaviors and optimizing campaigns, gen AI is reshaping how brands connect with their audiences. As we look ahead, the potential of AI to transform marketing strategies continues to grow, offering exciting opportunities to innovate and stay ahead in a competitive market. Here’s how AI has already revolutionized marketing and what we can expect in the near future.

How AI has transformed marketing

  1. Large-scale personalized marketing

Brands can now offer very unique experiences thanks to AI. Advanced algorithms look at user information to make material, emails, and ads more relevant to each person. Netflix and Spotify, for example, use AI to make personalized suggestions that keep users interested and loyal—like Netflix’s ability to recommend shows based on your viewing habits and Spotify’s features such as Discovery Weekly playlists, ‘Your Top Mixes,’ and the evolving Daylist tailored to your mood and routine. 

  1. Enhancing Content Creation

Generative AI tools like Jasper and ChatGPT have transformed how marketing content is created, providing marketers with a strong foundation for blog posts, social media captions, and video scripts. These tools streamline the process and improve content for SEO, helping it rank higher in search engines. However, the real value lies in using AI as a starting point, allowing marketers to build on it and add their unique perspective and creativity.

  1. Better customer service with chatbots

Chatbots driven by AI are now an integral part of customer service. Tools like Zendesk AI and Drift let you respond quickly and correctly, which makes customers happier and lowers business costs. These chatbots handle routine inquiries efficiently, which frees up real people to handle more complicated problems.  They also give businesses useful information about their customers, like what they like and don’t like, which helps them improve their strategies and give customers a more unique experience.

  1. Better analytics for making predictions

It is now possible to make predictions with AI. Brands can now use AI to more accurately ‘guess’ how customers will act, what trends will happen, and how to improve their strategies. This proactive method gives marketers an edge over their rivals, enabling them to tailor campaigns to meet customer expectations before trends fully emerge. Additionally, predictive AI can help brands identify at-risk customers and apply retention strategies to ensure loyalty. As AI models get smarter, being able to make correct predictions will become an important part of making strategic decisions in all fields.

What will happen in 2025?

As AI keeps getting more advanced, this is how it’s expected to change business in 2025:

1.Progressing how Voice Search Works

Voice search is becoming essential in marketing as devices like Alexa and Google Assistant grow in popularity. Brands like Domino’s are excelling in this space by optimizing their content for conversational queries, enabling customers to place orders seamlessly through voice commands. This shift not only enhances user convenience but also opens new advertising opportunities. By integrating sponsored suggestions or branded skill sets, companies can reach untapped audiences who rely on voice assistants for recommendations and decisions.

  1. Video marketing powered by AI

AI will make it possible to make a lot of personalized video material. Imagine customers getting personalized thank-you messages or demos of products made just right for them, all driven by AI. For example, an online retailer could send a video showcasing items related to a customer’s recent purchases, fostering engagement and increasing the likelihood of repeat business. In September, Amazon introduced a new generative AI-powered solution that transforms product images into video ads in seconds.

  1. More detailed maps of the customer journey

AI will give us more information about the customer journey by 2025. Marketers can create unified, cross-channel experiences that lead to sales by looking at data from all sources. For example, a customer browsing a product online could receive a timely, personalized follow-up email or a location-based offer when near a store. By mapping the journey in detail, businesses can better predict customer needs, guide them toward conversions, and foster long-term loyalty.

  1. Truth and Ethics in AI

As AI becomes more common, people will want to know how it is used behind the scenes. To build trust and loyalty, marketers will need to emphasize moral AI techniques. Marketers must prioritize ethical practices, such as avoiding biased algorithms, ensuring data privacy, and clearly communicating AI’s role in decision-making. Being transparent about how AI enhances customer experiences, without compromising integrity, builds trust and loyalty.

Getting ready for the future

Businesses need to use marketing tactics that are driven by AI to stay competitive after 2024. This means spending money on AI tools, teaching teams new skills, and keeping an eye on the latest trends.

Now is the time to use AI to make your marketing efforts more future-proof, whether you’re a new company or a well-known brand. Use AI to stay on top of marketing trends and stay ahead of the game.

AI is not just a trend; it changes everything. As we said goodbye to 2024, the marketing options of AI started to become clear. People who are willing to change will do well in 2025, while people who don’t may get left behind.

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

The Magic of Marketing: The Bodhi Team’s Favorite Holiday Campaigns

November 19, 2024

As a marketing agency, our team lives for moments that make us say, “Wow, they nailed it!”. Holiday ads are no exception. There’s something about the combination of nostalgia, joy, and emotional storytelling that makes these campaigns unforgettable and effective. From a penguin and octopus to Mean Girls and neighbors falling in love, here’s a roundup of our team’s favorite old and new holiday campaigns. Spoiler: They’re guaranteed to inspire you and maybe even make you tear up.

John Lewis: Monty the Penguin

Let’s kick things off with a classic. The UK’s John Lewis has a way of tugging at heartstrings like no other, and Monty the Penguin was no exception. This sentimental ad brought imagination to life, following a little boy and his penguin friend through the season of giving.

The genius here? John Lewis tapped into our inner child, reminding us of the magic of Christmas through a beautifully crafted story filled with activities we cherish, like sledding, decorating a Christmas tree, and movie nights with the family. Instead of selling a product, John Lewis strategically focused on selling moments, the kind of gift that withstands the test of time.

Why it works:

  • Called for deep emotional resonance.
  • Seamlessly tied back to the brand’s mission of creating a happier world.
  • Included complimentary in-store experiences (e.g., Monty plush toys) that extended the magic into shoppers’ homes.

Google: Santa Tracker

Combining nostalgia with a tech twist, Google’s Santa Tracker is the ultimate interactive holiday experience. Beyond just tracking Santa, the site offers games, activities, and even educational content, blending holiday cheer with engagement.

Inspired by NORAD’s tracker, Google elevated it with sleek design and tech-savvy features. Plus, it was an amazing opportunity for families to learn, play, and countdown to Christmas together, all while keeping Google top-of-mind during the holidays.

Why it works:

  • Leveraged the nostalgia of NORAD’s tracker and modernized it for a digital audience.
  • Created a multi-touchpoint experience that kept users engaged through the Santa tracker, games, and charity information.
  • Reinforced Google’s brand as innovative and family-friendly.

Publix: Home for the Holidays

Publix knows how to warm hearts. Their Home for the Holidays commercials are leaders in emotional storytelling. Beautifully shot and centered around the idea that food brings people together, these ads show the true meaning of family during the holidays.

Whether it’s a mother welcoming her grown child home or a family baking together, Publix’s ads resonate deeply with viewers. The result? A strengthened association between the brand and the comfort of the holiday season.

While it is an oldie from 2008, one of our favorite commercials from Publix’s Home for the Holidays is their Holiday Surprise commercial.

Why it works:

  • Strong emotional appeal that connected with family values.
  • Perfectly aligned with the brand’s core product: food as a centerpiece for memories.
  • Beautiful visuals that felt cinematic and authentic.

Hobby Lobby: Christmas Is What You Make It

If there’s one brand that lives and breathes creativity, it’s Hobby Lobby. Their Christmas Is What You Make It campaign has become an annual tradition, encouraging viewers to embrace the joy of crafting and decorating to connect with others. Each year, Hobby Lobby delivers heartwarming commercials that subtly highlight their extensive and affordable selection of Christmas decor, DIY kits, and crafting supplies.

One of our all-time favorites is the Neighbors commercial, which captures the spirit of caring for your community during the holidays and a simple love story. With its touching storyline and message of love, it reminds us that Christmas isn’t just about what you buy—it’s about the moments and connections you create. And really, who doesn’t love a cute Christmas love story?

Why it works:

  • Tapped into the universal appeal of creativity and togetherness.
  • Reinforced their position as the go-to store for DIY enthusiasts.
  • Supported the campaign with video tutorials and how-to guides, extending its reach.

Barbour: Collaboration with Shaun the Sheep

Who doesn’t love a little stop-motion magic? Barbour’s partnership with Shaun the Sheep was clever, funny, and adorable. Without needing words, they conveyed their message of gifting warmth this winter— literally and figuratively.

By pairing classic British humor with nostalgic animation, Barbour not only celebrated the holiday spirit but also reinforced their brand’s heritage and coziness.

Why it works:

  • Simple storytelling that transcended language barriers.
  • Tied their products (warm winter jackets) seamlessly into the plot.
  • Used a beloved character to connect with audiences of all ages.

Walmart: Mean Girls Black Friday

On Wednesdays, they wear pink—and in November 2023, Walmart’s Black Friday deals started on Wednesdays too! Walmart brilliantly capitalized on the buzz around the new Mean Girls movie released in January 2024 by bringing back beloved characters from the original film. This campaign combined nostalgia with savvy product placement, cleverly tying in the classic with something fresh. 

From the iconic “Jingle Bell Rock” performance at the talent show to the classic “Burn Book” moments, Walmart’s ad reminded millennials why they love the holidays—and shopping. It also cleverly positioned the brand as a go-to for unbeatable deals, all while giving us a fun, cinematic holiday moment.

Why it works:

  • Played on cultural nostalgia to capture millennial attention.
  • Seamlessly incorporated product placement into storytelling, like Levi Strauss & Co., Roku TVs, and even Squishmallows.
  • Reinforced the key selling point: Black Friday starts early at Walmart.

Disney: The Boy & The Octopus

Disney has mastered the art of pulling at heartstrings, and this season’s The Boy & The Octopus holiday short was no exception. Using The Little Mermaid’s iconic songs and clever nods to Toy Story, Star Wars, Finding Nemo, and numerous Disney favorites, the ad highlighted the magic of unexpected friendships and their key messaging of the greatest journeys starting with a dream.

Even better? In the EMEA region, the campaign supported Make-A-Wish International, reminding us all of the true spirit of the season: giving back.

Why it works:

  • Nostalgic for adults and enchanting for kids—a perfect mix.
  • Tied Disney products into a timeless, emotional story.
  • Supported a meaningful cause, aligning the brand with goodwill and generosity.

Inspiring Campaigns, Timeless Lessons

From heartfelt stories to tech-savvy innovations, holiday campaigns remind us that great marketing is about more than selling; it’s about connection. Whether it’s through nostalgia, creativity, or emotional storytelling, each of these ads found a way to bring the magic of the holidays to life.

As we gear up for another season, let these campaigns inspire you to think big, dream boldly, and, most importantly, connect with your audience on a deeper level. After all, isn’t that what the holidays are all about?

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

Bodhi and Co. recognized as a Best Women-Owned Business by SC Biz News in South Carolina

October 24, 2024

“In the Lead: Best Women-Owned Businesses” is a new recognition from SC Biz News that celebrates businesses that are owned by women and demonstrate success across many areas. 

Founder of Bodhi and Co., Dani Wilkinson, was announced as one of the recipients of this award, along with many other outstanding women-owned businesses in Greenville, Columbia, and Charleston.  

“It’s a huge honor to be recognized for this nomination in South Carolina. I started Bodhi and Co. when we first moved to Greenville from the UK in 2020 right before the Pandemic hit, and I never expected the business to take off and grow so quickly. I’m proud that we partner with so many exciting new businesses in the South, see them flourish, and continue to grow with fresh new ideas,” says Wilkinson.

To be named one of the Best Women-Owned Businesses, a company must be entirely or substantially based in South Carolina. Honorees are recognized for growth in revenues or employees, demonstrating strong and consistent community engagement for trailblazing initiatives and innovation, and continuing to break through glass ceilings. 

Congratulations to all the “In the Lead: Best Women-Owned Businesses” honorees for your hard work and contribution. 

 

SPOTLIGHT ON BODHI AND CO. 

 

Top female executive: Dani Wilkinson, Founder and Chief Marketing Officer

What does it mean to you to be a women-owned business?

Being a female founder from a minority group is important to our agency, what we do, and how we solve problems. We want to embrace working parents and bring different and fresh perspectives to the work that we do.

What challenges have you faced as a woman-owned business?

People are often surprised when they first meet me or speak to me that I’m 1) from the UK and 2) female — I guess Dani could be a man! When they learn about my background leading social media for Dyson in the UK, US, and China, the creative conversations soon get going. 

How do you support women in your business and community?

The women-owned business community in the Upstate has been amazingly supportive of our work and helped me when I set up Bodhi and Co. Being originally from the UK, my support network has helped me to find great partners to work with and this has all come through women in business connections. 

What recent accomplishments are you most proud of?

Our client roster has grown and grown these last 18 months and I’m most proud of our non-profit work and also really making a difference to the smaller but growing businesses in the Upstate. It’s been great to see companies flourish in the local area with our support. 

Bodhi and Co. are taking on new clients, so get in touch with Dani Wilkinson if you are interested in our marketing services.

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

Hope Ball Raises $3 Million in 10 Years

May 16, 2024

In a celebration marked by elegance and generosity, the 40th Biennial Hope Ball illuminated Greenville on Friday April 26th, 2024, raising over $704,000 in a single night, marking the largest amount ever raised in the history of the Hope Ball.

Held for the first time at The 405 Venue with catering by Table 301, 522 guests and over 44 sponsors gathered to raise money for Neighborhood Cancer Connection. With cocktails from Six and Twenty Distillery and live music from Atlantic Party Fantastics, it was a spectacular event, and a great time was had by all that attended. 

Since 1984, the ball has proved the power of giving and the resilience of our Greenville community. A now tradition in the Greenville calendar, this year marked a significant milestone as The Hope Ball celebrated their 40th anniversary of this special event.

Held every two years, the Hope Ball is an elegant, black-tie dinner and dance. The glamorous event is organized by a dedicated team of 50 volunteers (all of whom are female) and provides funding for the Neighborhood Cancer Connection, for over 2 years, helping over 2,000 cancer patients and their families. 

44 Sponsors helped to make this year’s event truly special. Special mentions go out to Gastroenterology Associates, Interim Healthcare, ProSource, Prisma, and Bon Secours.

As we reflect on this milestone, we are reminded of the impact that collective action can have on our community. Bodhi and Co. are incredibly proud to have played a part in making this year’s event a huge success, along with many other sponsors and partners. 

“Events like these are vital for a local charity like ours and the cancer patients who depend on us,: says Angela Green, Chair of the Hope Ball. “Over the past 10 years, the Hope Ball has raised over 3 million dollars to help cancer patients and their families in Greenville. We can’t wait to do it all again in April 2026.”

The support the Hope Ball receives ensures the Neighborhood Cancer Connection can continue to help local cancer patients in our community. From financial aid to counseling, nutrition to equipment, the local charity takes a holistic approach to helping local cancer patients. 

The Hope Ball and the supporting events that led up to the big night were organized by a dedicated group of 50 volunteers with a variety of backgrounds and professional expertise. Dani Wilkinson founder and CMO of Bodhi and Co., worked on the PR and Marketing Team, helping to spread the message of the work done and the money raised, as well as building excitement in the run up to the event.

Author Headshot

Ana Dennis

Ana is driven by a passion for content creation and marketing campaigns and excels at blending visual and written storytelling to create impactful marketing campaigns.

5 marketing trends that will dominate 2024

January 8, 2024

Here are our predictions at Bodhi and Co. on 5 things that will dominate 2024 when it comes to all things marketing.

Rise of AI-powered marketing – The rise of AI in marketing is set to continue transforming the industry. Personalized experiences will be a big focus. Voice search optimization will continue to grow, with over 200 million users in the US alone, using voice assistants last year. 

Hyper-personalization – Following #1, with machine learning, marketing can tap into customer data and better curate and personalize content, offers, and recommendations. 

Video dominance – Short-form videos, live streaming and interactive content will continue to be a big focus. Brands should be focusing on Reels / TikToks / Shorts, live Q&As, and more to reach a bigger audience. 

Influencers will be the marketing mix – There is big talk of influencers now being the leading factor in the marketing mix. A shift from being one area of the marketing mix to activate. Strategies are starting with influencers first, and those who are ‘influential’ are building out their strategies too. Who they want to work with and what categories they want to influence for themselves.

First-party data is the new standard – As data privacy comes under continued scrutiny, businesses must prioritize consumer trust and data protection. It is a clear way to gain a competitive advantage. It’s about the long game, rather than the short-term data sales play.

Author Headshot

Dani Wilkinson

Dani has a passion for making brands sparkle. From Dyson vacuum cleaners to Pies, she built brands from the ground up and has a strong perspective from both high-level, to actual practicalities and how to get something done.

CLEVER COLLABORATIONS – Why brands do them and how to make them happen

November 30, 2023

Collaborations between seemingly unrelated brands might raise eyebrows, but there’s a method to the madness. Brands engage in these unexpected partnerships for a variety of reasons. 

Why do brands do them

One is the element of surprise. In a market saturated with predictable releases, collaborations inject a sense of excitement and curiosity. It’s a way for brands to break free from the mold, capturing the attention of consumers who might not have otherwise been interested.

Collaborations offer a unique opportunity for brands to tap into each other’s customer bases. McDonald’s partnering with Travis Scott brought together the worlds of fast food and hip-hop. 

Let’s take a look at a few of the ‘surprising’ brand collaborations that have hit the market. 

McDonalds x Crocs

There’s a new Crocs collaboration in town and we’re lovin’ it. The iconic shoe brand has joined forces with McDonald’s to bring four pairs of golden arches-themed Crocs into the world. And, there’s a pack of Jibbitz (the things you hang on your Crocs) that includes everything from a Big Mac to a four-piece Chicken McNuggets.

Heinz x Absolut

Heinz and Absolut joined forces to create a limited-edition product, the vodka pasta sauce. The unlikely pairing of ketchup and vodka brands may seem unconventional, but it proved to be a match made in heaven. The campaign tapped into the nostalgia factor, invoking fond memories of backyard barbecues and classic cocktail parties. It cleverly leveraged the emotional connection consumers have with both brands, creating a buzz that was hard to resist.

Supreme x Louis Vuitton

The last few years, Supreme has definitely set the stage for clever collaborations. Dropping a limited number of items and watching the resale market go bananas. 

The Louis Vuitton’s collaboration with Supreme was a landmark moment for product drops. It saw the underground skater brand that popularized the product drop trend team up with one of the oldest and most prestigious luxury brands. The crowds were so large and excited, police in LA and NYC had to shut down the event. The drop sold out almost immediately, and within a day, items were going for twice the retail price on resale markets.

Travis Scott x McDonalds

Talking about the same brand twice, can only mean one thing, they are really very good at this! The collaboration between McDonald’s and rapper Travis Scott was unexpected-brilliantly to say the least. 

This collaboration saw McDonald’s selling Scott’s favorite order as the “Travis Scott Meal”. If you’re wondering, it’s a Quarter Pounder with cheese, bacon, and lettuce, along with chips, BBQ sauce, and a Sprite with extra ice.

Now, McDonald’s has the attention of a new audience while giving Travis Scott fans a taste of the Golden Arches. Collaborations allow brands to cross-pollinate their customer demographics, fostering a sense of inclusivity and expanding their reach.

What do they unlock

The magic of collaborations lies in the unlocking of untapped potential. It’s not just about creating a product; it’s about telling a story.  These partnerships unlock new avenues for creativity. 

Collaborations unlock a treasure trove of marketing opportunities. The Louis Vuitton x Supreme collaboration, for example, transformed a product drop into a cultural phenomenon, with eager crowds and skyrocketing resale prices. Collaborations unlock not just products, but a cultural currency that can elevate brands to iconic status.

How do you make them happen

Creating successful collaborations requires a delicate dance between authenticity and innovation. It’s crucial for brands to identify shared values or thematic elements. 

Size also often plays a part. Smaller brands often struggle to do a collaboration with a bigger brand, as there is the mentality, well what’s in it for me. 

The Travis Scott x McDonald’s partnership succeeded because it felt genuine – it wasn’t just about selling a meal but embodying a lifestyle that resonated with Scott’s fan base.

Successful collaborations require a perfect blend of surprise, storytelling, and authenticity. And partnering with a similar size brand, can really help to get things going. 

Well, my Travis Scott meal is ready and I’m on my way to get some new Jibbitz. Gotta go before they sell out!

If we can help your brand with partnerships and collaborations then get in touch dani@wearebodhiandco.com

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

Spice up your life: 5 client-inspired hot honey recipes

October 11, 2023

We need to talk about food and beverage clients. We love working on the accounts – coming up with product names, writing emails, keeping the store graphics looking on point. But there’s a problem. 

You’re making us hungry. 

The latest collaboration with Mike’s Hot Honey has not helped. In fact, we can’t get Hot Honey off the brain. We’re writing about it. We’re thinking about it. We’re dreaming all things bee-licious.

So, we’ve done what all good marketers do… channeled it into some useful content! 

From moreish appetizers to cocktails with a kick that slide down way too easy, here’s our team’s top five hot-honey recipes

If you need us, we’ll be in the kitchen. Or at our local RFP eating the new ‘Grand Slam’ Pizza drizzled with Mike’s Hot Honey. Or at Fresh Market. Buying *more* Mike’s Hot Honey. 

1 Hot Honey Blackberry Margarita

As summer winds down and we head into that Fall bridge season, this is the cocktail to take you from poolside to fireside. Tequila and cointreau team up with hot honey and berries for a fruity cocktail with a kick that just screams happy hour.

2 Slow roasted Hot Honey Tomato Crostini

An appetizer that combines crispy, creamy, mellow, and spicy – count us in. These roast tomato and  ricotta-topped crostini are drizzled with hot honey for an picture-perfect appetizer that has opening Instagram before they’re even off the baking sheet. 

3 Buttermilk Biscuits 

Even biscuits aren’t left out of the hot honey craze. Created by the Mike’s Hot Honey team, you know these Buttermilk biscuits are going to be good. It’s as simple as drizzling your hot-from-the-oven biscuits with honey for the perfect thanksgiving side. 

4 Crockpot Bourbon chicken 

This hot-honey bourbon chicken remix is one of those brilliant recipes that tastes like you spend hours in the kitchen, but is surprisingly low effort. Let the crockpot know summer break is over and have this warming chicken dish ready and waiting to serve up when you get home. 

5 Hot Honey Mustard

Proving that this versatile condiment deserves its spot in your kitchen, this hot honey mustard is perfect for spicing up sandwiches, giving a little flavor kick to sliders for game day, or even to have on the table as a dipping sauce. 

If you are a food or beverage brand or chain looking to level-up your marketing activity, we’d love to add you to the list of clients that make us hungry! 

The Bodhi & Co Team have extensive food and beverage experience, growing franchises across the US. Get in touch by emailing dani@wearebodhiandco.com or visit Contact – Bodhi and Co (wearebodhiandco.com)

 

Author Headshot

Dani Wilkinson

Dani has a passion for making brands sparkle. From Dyson vacuum cleaners to Pies, she built brands from the ground up and has a strong perspective from both high-level, to actual practicalities and how to get something done.

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