Hope Ball Raises $3 Million in 10 Years

May 16, 2024

In a celebration marked by elegance and generosity, the 40th Biennial Hope Ball illuminated Greenville on Friday April 26th, 2024, raising over $704,000 in a single night, marking the largest amount ever raised in the history of the Hope Ball.

Held for the first time at The 405 Venue with catering by Table 301, 522 guests and over 44 sponsors gathered to raise money for Neighborhood Cancer Connection. With cocktails from Six and Twenty Distillery and live music from Atlantic Party Fantastics, it was a spectacular event, and a great time was had by all that attended. 

Since 1984, the ball has proved the power of giving and the resilience of our Greenville community. A now tradition in the Greenville calendar, this year marked a significant milestone as The Hope Ball celebrated their 40th anniversary of this special event.

Held every two years, the Hope Ball is an elegant, black-tie dinner and dance. The glamorous event is organized by a dedicated team of 50 volunteers (all of whom are female) and provides funding for the Neighborhood Cancer Connection, for over 2 years, helping over 2,000 cancer patients and their families. 

44 Sponsors helped to make this year’s event truly special. Special mentions go out to Gastroenterology Associates, Interim Healthcare, ProSource, Prisma, and Bon Secours.

As we reflect on this milestone, we are reminded of the impact that collective action can have on our community. Bodhi and Co. are incredibly proud to have played a part in making this year’s event a huge success, along with many other sponsors and partners. 

“Events like these are vital for a local charity like ours and the cancer patients who depend on us,: says Angela Green, Chair of the Hope Ball. “Over the past 10 years, the Hope Ball has raised over 3 million dollars to help cancer patients and their families in Greenville. We can’t wait to do it all again in April 2026.”

The support the Hope Ball receives ensures the Neighborhood Cancer Connection can continue to help local cancer patients in our community. From financial aid to counseling, nutrition to equipment, the local charity takes a holistic approach to helping local cancer patients. 

The Hope Ball and the supporting events that led up to the big night were organized by a dedicated group of 50 volunteers with a variety of backgrounds and professional expertise. Dani Wilkinson founder and CMO of Bodhi and Co., worked on the PR and Marketing Team, helping to spread the message of the work done and the money raised, as well as building excitement in the run up to the event.

Author Headshot

Ana Dennis

Ana is driven by a passion for content creation and marketing campaigns and excels at blending visual and written storytelling to create impactful marketing campaigns.

5 marketing trends that will dominate 2024

January 8, 2024

Here are our predictions at Bodhi and Co. on 5 things that will dominate 2024 when it comes to all things marketing.

Rise of AI-powered marketing – The rise of AI in marketing is set to continue transforming the industry. Personalized experiences will be a big focus. Voice search optimization will continue to grow, with over 200 million users in the US alone, using voice assistants last year. 

Hyper-personalization – Following #1, with machine learning, marketing can tap into customer data and better curate and personalize content, offers, and recommendations. 

Video dominanceShort-form videos, live streaming and interactive content will continue to be a big focus. Brands should be focusing on Reels / TikToks / Shorts, live Q&As, and more to reach a bigger audience. 

Influencers will be the marketing mix – There is big talk of influencers now being the leading factor in the marketing mix. A shift from being one area of the marketing mix to activate. Strategies are starting with influencers first, and those who are ‘influential’ are building out their strategies too. Who they want to work with and what categories they want to influence for themselves.

First-party data is the new standardAs data privacy comes under continued scrutiny, businesses must prioritize consumer trust and data protection. It is a clear way to gain a competitive advantage. It’s about the long game, rather than the short-term data sales play.

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Dani Wilkinson

Dani has a passion for making brands sparkle. From Dyson vacuum cleaners to Pies, she built brands from the ground up and has a strong perspective from both high-level, to actual practicalities and how to get something done.

CLEVER COLLABORATIONS – Why brands do them and how to make them happen

November 30, 2023

Collaborations between seemingly unrelated brands might raise eyebrows, but there’s a method to the madness. Brands engage in these unexpected partnerships for a variety of reasons. 

Why do brands do them

One is the element of surprise. In a market saturated with predictable releases, collaborations inject a sense of excitement and curiosity. It’s a way for brands to break free from the mold, capturing the attention of consumers who might not have otherwise been interested.

Collaborations offer a unique opportunity for brands to tap into each other’s customer bases. McDonald’s partnering with Travis Scott brought together the worlds of fast food and hip-hop. 

Let’s take a look at a few of the ‘surprising’ brand collaborations that have hit the market. 

McDonalds x Crocs

There’s a new Crocs collaboration in town and we’re lovin’ it. The iconic shoe brand has joined forces with McDonald’s to bring four pairs of golden arches-themed Crocs into the world. And, there’s a pack of Jibbitz (the things you hang on your Crocs) that includes everything from a Big Mac to a four-piece Chicken McNuggets.

Heinz x Absolut

Heinz and Absolut joined forces to create a limited-edition product, the vodka pasta sauce. The unlikely pairing of ketchup and vodka brands may seem unconventional, but it proved to be a match made in heaven. The campaign tapped into the nostalgia factor, invoking fond memories of backyard barbecues and classic cocktail parties. It cleverly leveraged the emotional connection consumers have with both brands, creating a buzz that was hard to resist.

Supreme x Louis Vuitton

The last few years, Supreme has definitely set the stage for clever collaborations. Dropping a limited number of items and watching the resale market go bananas. 

The Louis Vuitton’s collaboration with Supreme was a landmark moment for product drops. It saw the underground skater brand that popularized the product drop trend team up with one of the oldest and most prestigious luxury brands. The crowds were so large and excited, police in LA and NYC had to shut down the event. The drop sold out almost immediately, and within a day, items were going for twice the retail price on resale markets.

Travis Scott x McDonalds

Talking about the same brand twice, can only mean one thing, they are really very good at this! The collaboration between McDonald’s and rapper Travis Scott was unexpected-brilliantly to say the least. 

This collaboration saw McDonald’s selling Scott’s favorite order as the “Travis Scott Meal”. If you’re wondering, it’s a Quarter Pounder with cheese, bacon, and lettuce, along with chips, BBQ sauce, and a Sprite with extra ice.

Now, McDonald’s has the attention of a new audience while giving Travis Scott fans a taste of the Golden Arches. Collaborations allow brands to cross-pollinate their customer demographics, fostering a sense of inclusivity and expanding their reach.

What do they unlock

The magic of collaborations lies in the unlocking of untapped potential. It’s not just about creating a product; it’s about telling a story.  These partnerships unlock new avenues for creativity. 

Collaborations unlock a treasure trove of marketing opportunities. The Louis Vuitton x Supreme collaboration, for example, transformed a product drop into a cultural phenomenon, with eager crowds and skyrocketing resale prices. Collaborations unlock not just products, but a cultural currency that can elevate brands to iconic status.

How do you make them happen

Creating successful collaborations requires a delicate dance between authenticity and innovation. It’s crucial for brands to identify shared values or thematic elements. 

Size also often plays a part. Smaller brands often struggle to do a collaboration with a bigger brand, as there is the mentality, well what’s in it for me. 

The Travis Scott x McDonald’s partnership succeeded because it felt genuine – it wasn’t just about selling a meal but embodying a lifestyle that resonated with Scott’s fan base.

Successful collaborations require a perfect blend of surprise, storytelling, and authenticity. And partnering with a similar size brand, can really help to get things going. 

Well, my Travis Scott meal is ready and I’m on my way to get some new Jibbitz. Gotta go before they sell out!

If we can help your brand with partnerships and collaborations then get in touch dani@wearebodhiandco.com

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

Spice up your life: 5 client-inspired hot honey recipes

October 11, 2023

We need to talk about food and beverage clients. We love working on the accounts – coming up with product names, writing emails, keeping the store graphics looking on point. But there’s a problem. 

You’re making us hungry. 

The latest collaboration with Mike’s Hot Honey has not helped. In fact, we can’t get Hot Honey off the brain. We’re writing about it. We’re thinking about it. We’re dreaming all things bee-licious.

So, we’ve done what all good marketers do… channeled it into some useful content! 

From moreish appetizers to cocktails with a kick that slide down way too easy, here’s our team’s top five hot-honey recipes

If you need us, we’ll be in the kitchen. Or at our local RFP eating the new ‘Grand Slam’ Pizza drizzled with Mike’s Hot Honey. Or at Fresh Market. Buying *more* Mike’s Hot Honey. 

1 Hot Honey Blackberry Margarita

As summer winds down and we head into that Fall bridge season, this is the cocktail to take you from poolside to fireside. Tequila and cointreau team up with hot honey and berries for a fruity cocktail with a kick that just screams happy hour.

2 Slow roasted Hot Honey Tomato Crostini

An appetizer that combines crispy, creamy, mellow, and spicy – count us in. These roast tomato and  ricotta-topped crostini are drizzled with hot honey for an picture-perfect appetizer that has opening Instagram before they’re even off the baking sheet. 

3 Buttermilk Biscuits 

Even biscuits aren’t left out of the hot honey craze. Created by the Mike’s Hot Honey team, you know these Buttermilk biscuits are going to be good. It’s as simple as drizzling your hot-from-the-oven biscuits with honey for the perfect thanksgiving side. 

4 Crockpot Bourbon chicken 

This hot-honey bourbon chicken remix is one of those brilliant recipes that tastes like you spend hours in the kitchen, but is surprisingly low effort. Let the crockpot know summer break is over and have this warming chicken dish ready and waiting to serve up when you get home. 

5 Hot Honey Mustard

Proving that this versatile condiment deserves its spot in your kitchen, this hot honey mustard is perfect for spicing up sandwiches, giving a little flavor kick to sliders for game day, or even to have on the table as a dipping sauce. 

If you are a food or beverage brand or chain looking to level-up your marketing activity, we’d love to add you to the list of clients that make us hungry! 

The Bodhi & Co Team have extensive food and beverage experience, growing franchises across the US. Get in touch by emailing dani@wearebodhiandco.com or visit Contact – Bodhi and Co (wearebodhiandco.com)


Author Headshot

Dani Wilkinson

Dani has a passion for making brands sparkle. From Dyson vacuum cleaners to Pies, she built brands from the ground up and has a strong perspective from both high-level, to actual practicalities and how to get something done.

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