What Does Marketing Look Like in 2025, and How Will Generative AI Shape Things?

December 23, 2024

As we enter 2025, the role of generative AI (gen AI) in marketing is becoming undeniable. Marketers are harnessing its power to create personalized customer experiences, streamline content creation, and analyze data at unprecedented speed and scale. From crafting engaging blog posts to predicting customer behaviors and optimizing campaigns, gen AI is reshaping how brands connect with their audiences. As we look ahead, the potential of AI to transform marketing strategies continues to grow, offering exciting opportunities to innovate and stay ahead in a competitive market. Here’s how AI has already revolutionized marketing and what we can expect in the near future.

How AI has transformed marketing

  1. Large-scale personalized marketing

Brands can now offer very unique experiences thanks to AI. Advanced algorithms look at user information to make material, emails, and ads more relevant to each person. Netflix and Spotify, for example, use AI to make personalized suggestions that keep users interested and loyal—like Netflix’s ability to recommend shows based on your viewing habits and Spotify’s features such as Discovery Weekly playlists, ‘Your Top Mixes,’ and the evolving Daylist tailored to your mood and routine. 

  1. Enhancing Content Creation

Generative AI tools like Jasper and ChatGPT have transformed how marketing content is created, providing marketers with a strong foundation for blog posts, social media captions, and video scripts. These tools streamline the process and improve content for SEO, helping it rank higher in search engines. However, the real value lies in using AI as a starting point, allowing marketers to build on it and add their unique perspective and creativity.

  1. Better customer service with chatbots

Chatbots driven by AI are now an integral part of customer service. Tools like Zendesk AI and Drift let you respond quickly and correctly, which makes customers happier and lowers business costs. These chatbots handle routine inquiries efficiently, which frees up real people to handle more complicated problems.  They also give businesses useful information about their customers, like what they like and don’t like, which helps them improve their strategies and give customers a more unique experience.

  1. Better analytics for making predictions

It is now possible to make predictions with AI. Brands can now use AI to more accurately ‘guess’ how customers will act, what trends will happen, and how to improve their strategies. This proactive method gives marketers an edge over their rivals, enabling them to tailor campaigns to meet customer expectations before trends fully emerge. Additionally, predictive AI can help brands identify at-risk customers and apply retention strategies to ensure loyalty. As AI models get smarter, being able to make correct predictions will become an important part of making strategic decisions in all fields.

What will happen in 2025?

As AI keeps getting more advanced, this is how it’s expected to change business in 2025:

1.Progressing how Voice Search Works

Voice search is becoming essential in marketing as devices like Alexa and Google Assistant grow in popularity. Brands like Domino’s are excelling in this space by optimizing their content for conversational queries, enabling customers to place orders seamlessly through voice commands. This shift not only enhances user convenience but also opens new advertising opportunities. By integrating sponsored suggestions or branded skill sets, companies can reach untapped audiences who rely on voice assistants for recommendations and decisions.

  1. Video marketing powered by AI

AI will make it possible to make a lot of personalized video material. Imagine customers getting personalized thank-you messages or demos of products made just right for them, all driven by AI. For example, an online retailer could send a video showcasing items related to a customer’s recent purchases, fostering engagement and increasing the likelihood of repeat business. In September, Amazon introduced a new generative AI-powered solution that transforms product images into video ads in seconds.

  1. More detailed maps of the customer journey

AI will give us more information about the customer journey by 2025. Marketers can create unified, cross-channel experiences that lead to sales by looking at data from all sources. For example, a customer browsing a product online could receive a timely, personalized follow-up email or a location-based offer when near a store. By mapping the journey in detail, businesses can better predict customer needs, guide them toward conversions, and foster long-term loyalty.

  1. Truth and Ethics in AI

As AI becomes more common, people will want to know how it is used behind the scenes. To build trust and loyalty, marketers will need to emphasize moral AI techniques. Marketers must prioritize ethical practices, such as avoiding biased algorithms, ensuring data privacy, and clearly communicating AI’s role in decision-making. Being transparent about how AI enhances customer experiences, without compromising integrity, builds trust and loyalty.

Getting ready for the future

Businesses need to use marketing tactics that are driven by AI to stay competitive after 2024. This means spending money on AI tools, teaching teams new skills, and keeping an eye on the latest trends.

Now is the time to use AI to make your marketing efforts more future-proof, whether you’re a new company or a well-known brand. Use AI to stay on top of marketing trends and stay ahead of the game.

AI is not just a trend; it changes everything. As we said goodbye to 2024, the marketing options of AI started to become clear. People who are willing to change will do well in 2025, while people who don’t may get left behind.

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

Bodhi and Co. recognized as a Best Women-Owned Business by SC Biz News in South Carolina

October 24, 2024

“In the Lead: Best Women-Owned Businesses” is a new recognition from SC Biz News that celebrates businesses that are owned by women and demonstrate success across many areas. 

Founder of Bodhi and Co., Dani Wilkinson, was announced as one of the recipients of this award, along with many other outstanding women-owned businesses in Greenville, Columbia, and Charleston.  

“It’s a huge honor to be recognized for this nomination in South Carolina. I started Bodhi and Co. when we first moved to Greenville from the UK in 2020 right before the Pandemic hit, and I never expected the business to take off and grow so quickly. I’m proud that we partner with so many exciting new businesses in the South, see them flourish, and continue to grow with fresh new ideas,” says Wilkinson.

To be named one of the Best Women-Owned Businesses, a company must be entirely or substantially based in South Carolina. Honorees are recognized for growth in revenues or employees, demonstrating strong and consistent community engagement for trailblazing initiatives and innovation, and continuing to break through glass ceilings. 

Congratulations to all the “In the Lead: Best Women-Owned Businesses” honorees for your hard work and contribution. 

 

SPOTLIGHT ON BODHI AND CO. 

 

Top female executive: Dani Wilkinson, Founder and Chief Marketing Officer

What does it mean to you to be a women-owned business?

Being a female founder from a minority group is important to our agency, what we do, and how we solve problems. We want to embrace working parents and bring different and fresh perspectives to the work that we do.

What challenges have you faced as a woman-owned business?

People are often surprised when they first meet me or speak to me that I’m 1) from the UK and 2) female — I guess Dani could be a man! When they learn about my background leading social media for Dyson in the UK, US, and China, the creative conversations soon get going. 

How do you support women in your business and community?

The women-owned business community in the Upstate has been amazingly supportive of our work and helped me when I set up Bodhi and Co. Being originally from the UK, my support network has helped me to find great partners to work with and this has all come through women in business connections. 

What recent accomplishments are you most proud of?

Our client roster has grown and grown these last 18 months and I’m most proud of our non-profit work and also really making a difference to the smaller but growing businesses in the Upstate. It’s been great to see companies flourish in the local area with our support. 

Bodhi and Co. are taking on new clients, so get in touch with Dani Wilkinson if you are interested in our marketing services.

Author Headshot

Cooper Shaw

With an eye for strategic content creation and crafting marketing campaigns, Cooper is a creative marketer who loves combining visual and written aspects of storytelling.

Inside the Life of a Bodhi and Co. Intern

July 23, 2024

As National Intern Day approaches, I have already found myself reflecting on the incredible journey I have taken on this summer. Being an intern at Bodhi and Co. has been such an incredible rewarding experience. It has offered me hands-on experience in diverse areas of marketing, PR, and social media. 

Daily Adventures

Each day at the office brings a new adventure. This aspect of the internship is what truly sets it apart and keeps me excited for the next day. There is always some fun project to get started on and this is what I love most about my job, it never gets boring.

From the beginning, I have enjoyed the creative side of this internship. Whether it is creating social media content, making TikToks, helping with marketing campaigns, doing PR work, or assisting at photoshoots, each day presents new challenges and opportunities for growth.

Additionally, working in Atlas Local with such a collaborative environment and group of people has inspired me in many ways. This type of environment not only fosters professional development, but also a sense of fulfillment and creativity.

New Discoveries

When considering a marketing internship, there are a few things that I have learned that have surprised me. Many people underestimate the amount of time and effort that goes into each and every social media post. This is one of the things that surprised me when I began- just how much time it takes. 

To do this job effectively, you must be able to multitask and plan everything out seamlessly, often a month in advance for everything to come together. However, mastering these skills allows you to meet deadlines and exceed expectations. 

Overall, an internship in marketing is an experience that challenges you in many different ways but allows you to grow and adapt to the changing field of marketing and as a person. 

Real Life Impact

One of the highlights of my internship so far has been the amount of responsibility given to me. From digital marketing campaigns to PR work for esteemed events like the Hope Ball, I have thoroughly enjoyed making meaningful contributions to real-world projects. 

Connecting and working directly with clients has been another milestone in my journey. I have loved getting to know many different individuals with diverse backgrounds and industries. These interactions have allowed me to understand their passions firsthand and assist them with their goals as a company. 

Being able to see my work pay off and the impact of our efforts by bringing satisfaction to our clients has been one of the best parts of my job. While every client is different, we consistently tailor our marketing approach to meet their individual needs. 

Building Skills for Success

The skills I have already acquired from this internship lay a solid foundation for future projects and jobs. From multitasking to project management, each day presents an opportunity to refine my work and broaden my skill set. 

As I look ahead to the remainder of my internship, I am filled with excitement and anticipation for what is to come. I would like to thank my mentor, Dani Wilkinson, along with my co-workers Cooper Shaw and Aaron Fields for all they have done to assist me in this internship so far. 

On this National Intern Day, I am profoundly grateful for the experiences and mentorship I have received at Bodhi and Co. and I can’t wait to see what is to come!

Author Headshot

Ana Dennis

Ana is driven by a passion for content creation and marketing campaigns and excels at blending visual and written storytelling to create impactful marketing campaigns.

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