Finding the ‘G’ in FGP
- Brand
- Logo
- Strategy
- Website
“Bodhi and Co. joined us in partnership during a pivotal time of growth. Our company was very aligned internally with our mission, values, culture and service but we needed help reflecting them in a new website to translate and reach our external customers. Dani did an amazing job coming in and learning our company and value proposition to help build a new website. Her experience, drive, positivity and collaborative efforts were key in helping us build a GREAT website.”
Betsy Anthony, COO - Find Great PeopleThe Brief
Find Great People (FGP) is an organization that has always put people first in everything they say and do. However, there was an opportunity to align the website and its branding and architecture needed re-thinking based on how the business was growing. As a result, Bodhi and Co. were engaged to work on a retained basis to launch a new website with a specialist partner in Chicago and to re-launch their marketing strategy.
Client Experience
People and recruitment often go hand-in-hand, so we needed to find a point of difference that truly made FGP special. Being passionate about people wasn’t enough. The business works across a variety of sectors (channels). It has a range of business areas, so how we positioned the company and what areas we gave weight and prominence to on the new site was critical to success. We wanted to ensure it was clear where FGPs expertise was and that all audiences (candidates and clients) could quickly get to the right information on the new site.
Solution & Results
FGPs 3 G’s were the bedrock of their new go-forward strategy. Great, Growth, and Gratitude. A new WordPress website was launched, replacing the old site. This included well-thought-through user journeys, positioning of the business as a whole and integration with their candidate tracking system (ATS) Bullhorn. A refined and refreshed logo and brand book were also developed for internal and external use. Most importantly, the new website really reflected what FGP stood for and started that meaningful conversation with a new client or candidate. This was the true litmus test for the project.