Finding the ‘G’ in FGP.

The brief

Find Great People (FGP) has always put people first. As the business grew, its website, branding and site architecture needed rethinking to match. Bodhi & Co was engaged on a retained basis to launch a new website with a specialist partner in Chicago and to relaunch FGP's marketing strategy.

What we did

People and recruitment go hand in hand, so we needed a point of difference that made FGP special — being passionate about people was not enough. FGP works across many sectors and business areas, so how the company was positioned and which areas were given prominence on the new site was critical. Candidates and clients both had to reach the right information fast.

FGP's three G's — Great, Growth and Gratitude — became the bedrock of the go-forward strategy. We planned the user journeys, positioned the business as a whole, and developed a refined, refreshed logo and brand book for internal and external use.

The work

The relationship has continued. We write and design blog content for FGP, with a header made for each article.

Results

A new WordPress website launched, replacing the old site, with integration into FGP's applicant-tracking system, Bullhorn. Most importantly, the new site reflected what FGP stood for and started a meaningful conversation with each new client or candidate, which was the test we set for the project.

“Bodhi and Co. joined us in partnership during a pivotal time of growth. Our company was very aligned internally with our mission, values, culture and service but we needed help reflecting them in a new website to translate and reach our external customers. Dani did an amazing job coming in and learning our company and value proposition to help build a new website. Her experience, drive, positivity and collaborative efforts were key in helping us build a GREAT website.”