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Hope Ball Raises $3 Million in 10 Years

In a celebration marked by elegance and generosity, the 40th Biennial Hope Ball illuminated Greenville on Friday April 26th, 2024, raising over $704,000 in a single night, marking the largest …

You Landed The Interview, But Now What?: How To Nail Your Marketing Interview For That Dream Job

After countless revisions to your resume and writing cover letter after cover letter, the moment you’ve been waiting for has arrived– you received an email asking to set up an …

A Tradition Unlike Any Other: How The Masters Logo Has Maintained Brand Equity Over The Years

Ah, the Masters, the epitome of golfing glory. A time when players, spectators, and TV viewers embark on a pilgrimage to Augusta National. But did you know the Masters is …

5 things your marketing strategy should include in 2024

Consumer spending is increasing significantly however, it’s increasing alongside unemployment but why is that? It comes down to consumer priorities which are ever-changing — especially through your interactions on social …

Dani Wilkinson, Founder of Bodhi & Co., Named GSA Business Report’s 2024 Women of Influence Honoree

Dani Wilkinson, Founder of Bodhi & Co., was named a 2024 Women of Influence in the GSA Business Report. Each year, Upstate businesswomen who reach inspiring heights in their careers …

5 marketing trends that will dominate 2024

Here are our predictions at Bodhi and Co. on 5 things that will dominate 2024 when it comes to all things marketing. Rise of AI-powered marketing – The rise of …