5 marketing trends that will dominate 2024

Here are our predictions at Bodhi and Co. on 5 things that will dominate 2024 when it comes to all things marketing.

Rise of AI-powered marketing – The rise of AI in marketing is set to continue transforming the industry. Personalized experiences will be a big focus. Voice search optimization will continue to grow, with over 200 million users in the US alone, using voice assistants last year. 

Hyper-personalization – Following #1, with machine learning, marketing can tap into customer data and better curate and personalize content, offers, and recommendations. 

Video dominance – Short-form videos, live streaming and interactive content will continue to be a big focus. Brands should be focusing on Reels / TikToks / Shorts, live Q&As, and more to reach a bigger audience. 

Influencers will be the marketing mix – There is big talk of influencers now being the leading factor in the marketing mix. A shift from being one area of the marketing mix to activate. Strategies are starting with influencers first, and those who are ‘influential’ are building out their strategies too. Who they want to work with and what categories they want to influence for themselves.

First-party data is the new standard – As data privacy comes under continued scrutiny, businesses must prioritize consumer trust and data protection. It is a clear way to gain a competitive advantage. It’s about the long game, rather than the short-term data sales play.

Dani Wilkinson

Dani has a passion for making brands sparkle. From Dyson vacuum cleaners to Pies, she built brands from the ground up and has a strong perspective from both high-level, to actual practicalities and how to get something done.