How dental practices get recommended by AI
We cannot see inside the engines. What our tests show is where their answers came from: third-party platforms far more often than a business’s own website, which made up 5% of the citations we logged across all industries. For dental practices we would expect those platforms to be Google Business Profile, Healthgrades, Zocdoc and insurers’ directories. We have not yet logged sources for enough practices to confirm it. These are our recommendations:
- A complete Google Business Profile and consistent listings on Healthgrades, Zocdoc and your insurers' directories.
- Dentist and hygienist pages with names, credentials and photos, marked up with Dentist schema.
- Service pages that answer the questions patients ask: the cost of an implant in Greenville, what to do about a cracked tooth, whether you take their insurance.
- A steady flow of reviews, and answers to them.
That is the work of an AI search optimization engagement, and it starts with the free check: an instant read of your website, then buyer questions put to the four engines to show you who they name today.