How law firms get recommended by AI
We cannot see inside the engines. What our tests show is where their answers came from: third-party platforms far more often than a business’s own website, which made up 5% of the citations we logged across all industries. For law firms we would expect those platforms to be Google Business Profile, Avvo, Justia and the SC Bar directory. We have not yet logged sources for enough firms to confirm it. These are our recommendations:
- Complete profiles on Google Business Profile, Avvo, Justia and the SC Bar directory, consistent with your site.
- Attorney pages with names, credentials, admissions and photos, marked up with structured data.
- Practice-area pages that answer the questions people ask in plain English: what happens after a car accident in South Carolina, how long probate takes in Greenville County.
- Reviews, and a steady presence in local press and community organizations.
That is the work of an AI search optimization engagement, and it starts with the free check: an instant read of your website, then buyer questions put to the four engines to show you who they name today.