A Smarter Visual Identity for Element Smart Control Systems’ Brand and Sales Strategy
- Creative
- Social Media
"Element Smart Control Systems needed a marketing overhaul to match our cutting-edge technology. Bodhi & Co. helped us modernize our brand identity and create cohesive, high-end materials that resonate with our clients across all platforms. The new look and strategy they helped develop will strengthen our presence in the home automation industry, enhancing both our sales efforts and brand recognition."
Jack Dennis, Founder of Element Smart Control SystemsThe Brief
Element Smart Control Systems needed a comprehensive update to their marketing materials to better engage their high-end clients. Beyond a new sales brochure, they needed a refined color palette, updated branding, and cohesive collateral across digital and print platforms, as well as a strengthened presence on social media. Our task was to refresh their well-established identity and create modern assets to support their sales efforts.
Client Experience
Element’s goal was to create an entire suite of materials that reflected their sophistication and innovation in the home automation industry. They needed a brand update that would resonate across all customer touchpoints, from print materials to engaging social media content. With a clear focus on educating clients about their technology while showcasing their expertise and long-term client relationships, Element aimed to stand out visually and digitally.
Solution and Results
Our team delivered a full-scale marketing update for Element Smart Control Systems, beginning with a refined color palette and visual identity that brought a fresh yet familiar look to their brand. We produced 1,000 sleek print brochures and an engaging digital PDF. We also revamped Element’s social strategy, ensuring their social channels carried the same modern, professional aesthetic. The result was a cohesive brand presence that not only communicates the quality of their services but also enhances their ability to connect with high-end clients across all platforms.