A smarter visual identity for a smart-home brand.

The brief

Element Smart Control Systems needed a comprehensive update to their marketing materials to better engage high-end clients: beyond a new sales brochure, a refined color palette, updated branding, cohesive collateral across digital and print, and a stronger presence on social media. The task was to refresh a well-established identity and create modern assets to support sales.

What we did

Element wanted a suite of materials that reflected their sophistication and innovation in home automation — a brand update that would carry across every customer touchpoint, from print to social, while educating clients about the technology and showcasing long-term client relationships.

We began with a refined color palette and visual identity that brought a fresh yet familiar look, then produced the print and digital collateral and revamped the social strategy so every channel carried the same modern, professional aesthetic.

Results

We produced 1,000 print brochures and a digital PDF for the sales team, and a brand presence that is consistent across print, digital and social.

“Element Smart Control Systems needed a marketing overhaul to match our cutting-edge technology. Bodhi & Co. helped us modernize our brand identity and create cohesive, high-end materials that resonate with our clients across all platforms. The new look and strategy they helped develop will strengthen our presence in the home automation industry, enhancing both our sales efforts and brand recognition.”