Helping a sustainable D2C brand blossom.

The brief

Pantee started life on Kickstarter in November 2020 and exploded onto the scene by turning unwanted t-shirts — deadstock destined for landfill — into bras and knickers. Co-founders Amanda and Katie were stretched thin across every part of the business, so Bodhi & Co was engaged to provide the strategic marketing support needed to scale.

What we did

For start-ups and scale-ups, the job is deciding where to focus energy first and building the rhythms and rituals that work. We helped the team make smart choices, build a solid master plan and stay nimble enough to jump on opportunities quickly, through weekly calls.

Results

A sharp go-to-market deck and a strong performance record secured the next round of funding in January 2022. An innovation pipeline was mapped so new products dropped at the right times, a better and more user-friendly website was implemented to drive conversion, and PR campaigns landed coverage in national media.

“We started working with Dani early on in our startup journey. We were at a vulnerable stage, with lots to do and very little resource. It was crucial for us to move fast whilst making strong decisions. Dani acted as our sounding board and guiding light. Our weekly calls quickly became the highlight of our week. The structure, advice and nurture she provided were invaluable to both the business and our own personal headspace. Dani helped us to prepare for our first fundraise and cheer-leaded us through the process from beginning to end. We’re so grateful to have found Bodhi & Co and would highly recommend Dani and her team.”