Case study · KIND of the Upstate
Telling the story of Fall for KINDness.
Social content for KIND of the Upstate, a nonprofit that teaches disability inclusion in Upstate classrooms: carousels, posts, reels and stories building to Fall for KINDness at Fluor Field.
The brief
KIND of the Upstate stands for Kids Including & Nurturing Disabilities. It runs free sessions in Upstate classrooms and workplaces on disability etiquette, the words we use and how to include everyone. Fall for KINDness is its annual family event at Fluor Field in Greenville, for families of every ability.
Our brief is to show what the event is, keep every post welcoming to all abilities, and help sell tickets.
What we did
We plan each month of content, write the captions and design the posts in KIND’s palette and voice: carousels, single posts, reels and stories for Facebook and Instagram. The calendar mixes the practical (date, parking, tickets) with the mission (what a KIND Day is, and why inclusion matters).
The work
Three of the posts from September 2026.
Where it stands
This campaign is live. Fall for KINDness takes place on Sunday 25 October 2026 at Fluor Field, and we will add the results here once the event has happened.
Keep reading.
Related