Leading the way with a new career website.

The brief

The Lexington County Sheriff's Department had over 100 job vacancies and needed a "quick draw" to attract more high-quality candidates. The brief: take an outdated, unmemorable recruitment website and redesign it, while creating and executing a pay-per-click plan to drive more traffic.

What we did

The department needed a fix for the talent shortage, and quickly. They did not have six months to wait for a new website, and traditional outdoor advertising was not delivering a return. We worked with their internal marketing and recruitment team to strategize and fine-tune before pressing go, and with their external recruitment partner to make the candidate experience positive and memorable.

We developed a new, modern website in record time — mobile-optimized, simple to navigate, with clear, concise copy that reflected who they are and what they stand for. To drive applications we launched highly targeted Google and YouTube ads, with audiences defined by age and geography and copy and content written for each.

The work

The work has continued since the launch: recruitment advertising for Facebook and Instagram, and two blog articles a month, each with its own banner.

Results

With a set budget, the campaigns were optimized continuously. In the first 30 days the ads earned 20,000 impressions and brought 2,000 new users to the site, which received 65 completed applications, covering all of the open positions.

“Bodhi and Co. was responsive and in tune with our needs and goals right off the bat. They immediately felt like team members rather than just another vendor in a distant location. The trust and comfort they fostered during every call and email helped us work together to achieve notable results in record time. Bodhi and Co. provided us with a wide array of services, strategies and solutions, often going above and beyond to deliver value in a space where and when we needed it the most.”