Lexington County Sheriff’s Department

Leading the Way with a New Career Website for Lexington County

  • Brand
  • Digital
  • Marketing
  • Website

“Bodhi and Co. was responsive and in tune with our needs and goals right off the bat. They immediately felt like team members rather than just another vendor in a distant location. The trust and comfort they fostered during every call and email helped us work together to achieve notable results in record time. Bodhi and Co. provided us with a wide array of services, strategies and solutions, often going above and beyond to deliver value in a space where and when we needed it the most.”

Adam Myrick, Public Information Officer - LCSD

The Brief

The Lexington County Sheriff’s Department had over 100 job vacancies and needed a “quick draw” to attract more high-quality candidates. The brief was to take an outdated, unmemorable recruitment website and redesign it while also creating and executing a PPC plan to drive more traffic.

Client Experience

There was no question about it – our client needed a fix for the talent shortage, and they needed it quickly. They didn’t have 6 months to wait for a new website and traditional outdoor advertising just wasn’t delivering ROI. We worked with their internal marketing and recruitment team to finetune and strategize to make sure all parties were happy before pressing go. We also worked with their external recruitment partner to ensure a positive and memorable candidate experience.

Solution & Results

Our team developed a new, modern website in record time. From mobile optimization, to simple navigation, and clear, concise copy we made sure it was an all-around great experience for the user. We also ensured the site truly reflected who they were and what they stood for – a big selling point. To support the site and drive more applications, we started several highly-targeted Google and Youtube ads. We defined target audiences by age and geography and created corresponding copy and content for each bucket. With a set budget, we continue to optimize the ads and make sure they are performing well and providing results. Results in the first 30 days included 20K impressions on their ads, 2K new users on their website and 65 completed applications received, covering all of the open positions.

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