Securing Local Media Coverage for the Upstate’s Largest Education Event Despite Unexpected Challenges
- Creative
- PR & Events
- Social Media
"I am incredibly grateful to Bodhi & Co for their outstanding work in making our event a resounding success. Dani’s attentiveness to every detail and her dedication to ensuring everything ran smoothly were truly remarkable. From start to finish, the team went above and beyond, and their professionalism made all the difference. We couldn’t have asked for a better partner, and we’re excited to work with her again in the future."
Bowdre Clayton, Founder of Bowdre Education ConsultingThe Brief
Bowdre Education Consulting specializes in placement services for families seeking admissions guidance for K-12, junior boarding schools, boarding schools, and colleges. As they prepared to launch the Upstate Education Preview Event, Bowdre needed support to build awareness, establish a lasting brand, and position the event as a trusted resource for families.
Client Experience
With Bowdre’s expertise in guiding families through K-12 and higher education admissions, their goal was to create an annual event that would become a trusted resource for the local Greenville community.
Solution and Results
We secured widespread media coverage across local TV, print, and online platforms, with prominent features on morning shows like Your Carolina and 7News, effectively positioning the event, which hosted over 80 schools, as the largest of its kind in the Upstate. We also developed engaging social media content for two months and supported the Sip and School pre-event, aimed at helping Greenville moms navigate school options. When faced with inclement weather, we pivoted to ensure the event’s successful execution. As a result, Bowdre Education Consulting gained significant visibility, laying a foundation for the event to become a yearly community event.