Eggs Up Grill - Boiling Springs, Greer & Moore

Serving Up Community, Connections & Breakfast

  • Fast-Casual
  • Social Media

"Partnering with Bodhi and Co. has been a game-changer for our Eggs Up Grill locations in Greenville and Spartanburg. They've not only helped us master the digital and social landscape but have truly embodied the spirit of 'Neighbors serving neighbors.' Their creative support and marketing expertise have allowed us to maintain our local charm while reaching new heights for our online presence."

Joseph Pellegrino, Store and Franchise Owner, Eggs Up Grill

The Brief 

Eggs Up Grill, a beloved breakfast restaurant chain founded in Pawleys Island, South Carolina, has seen phenomenal growth and expansion over the last 10 years. Joseph Pellegrino, owner of 3 Eggs Up Grill in the Greenville and Spartanburg area, came to us with a clear objective in mind. To connect with his community via social and digital marketing, to grow their breakfast and lunch-time trade. Joseph recognized the need to harness the power of digital marketing to strengthen their connection with the local community and extend their reach.

Client Experience 

Understanding the essence of Eggs Up Grill’s brand and why people love the food and experience was the single most important thing. Bodhi and Co. saw itself as an extension of the Eggs Up Grill team. Pellegrino needed a strategic framework to plan content, engage with the community, and effectively promote the diverse range of offerings his establishments provided, from catering, to brunch, to mimosas. 

Solution & Results 

Bodhi and Co. took up the mantle of creating high-quality social and digital content for Eggs Up Grill. Well-lit food photography, reels to make you hungry and a fun aesthetic, were important components. Growing the Eggs Up Grill presence on Instagram, as well as Facebook meant they were reaching a new and younger audience. In addition, Bodhi and Co. worked with local food influencers with a big reach, inviting them in to try new menu items and ran their paid digital adverts, amplifying their reach and engagement even further. It’s fair to say, it’s been an EGGS-CELLENT experience for all involved. And the Turkey-Avo BLT. WOW. 

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