You bring the festival, we’ll bring the people.

The brief

The Greater Greer Chamber of Commerce came to Bodhi & Co to make the Greer Arts & Eats Festival a success for the second year running. They needed a big push on social media and PR to drive interest and make sure the community turned out. Then, days before the event, Hurricane Ian forced the Chamber to reschedule — and the team went all hands on deck to promote the new date and keep the community hyped.

What we did

We wasted no time: engaging local businesses, local Facebook groups and Instagram to spread the news; promoting food vendors, kids' activities, live music and featured artisans to reach every demographic; targeting the surrounding region and key visitor hotspots with digital ads to bring new people to Greer; and producing outdoor print — banners, posters, yard signs and event-day signage — in the weeks leading up to the festival.

We also launched a separate event website to house all the information, take vendor applications online and let attendees find what they needed fast.

Results

We landed PR coverage with some of the biggest names and publications in the state. Despite the postponement, over 5,000 people attended the one-day festival, and several local food and art vendors sold out. Within the first 30 days, vendor applications more than doubled on the previous year, with many vendors asking to return.

“Impeccable customer service and high-end deliverables! Bodhi and Co. worked tirelessly marketing our 2nd annual Greer Arts & Eats Festival, and the outcome far exceeded all expectations. The team understood our needs and led an amazing campaign that packed the streets of our festival. They treated us like family, and I would highly recommend hiring Bodhi and Co. for any and all of your marketing needs.”