The US And UK – Same, Same But Different #TedLasso

As a growing organization that sits across both sides of the pond in terms of clients and reach, we sometimes find ourselves feeling more a part of Ted Lasso’s Apple TV series (which for reference is the best uplifting TV show) as these two worlds meet squarely in the middle.

Often, we get asked, so what are the differences between the US and the UK, and depending on the subject matter or industry, we could normally write a book. But the answer to the question is EVERYTHING. While both nations speak an albeit similar language, even some words still make us pause and think, when writing copy and content for either market. (The name for a swede for instance still blows my mind in the US).

I often find myself thinking (very Britishly) – that I don’t have time for this – as the person in the room launches into a great story about how they once met a bear camping. The truth is you do have time and you do have time to eat Ted’s handmade biscuits. It’s about making time and understanding the cultural differences and embracing them.

These principles transcend across many communication channels as well. The way grocery (FMCG) packaging copy and messaging is crafted is vastly different. Editorial, both in terms of structure and language used is incredibly different. And (probably) most importantly, consumer messaging hierarchy is massively different. All of these things are important to take into consideration, when trying to position your brand or organization in an alien market, to an alien audience.

At Bodhi and Co. we understand the nuisances of the US and UK. If your brand or organization is looking to expand from either the UK or US into the other markets – we are poised ready to help. And we are always happy to provide any pro bono advice, in exchange for a cuppa and a biscuit (English that is… not with gravy).

Author: Dani W – Founder
dani@wearebodhiandco.com

Dani Wilkinson

Dani has a passion for making brands sparkle. From Dyson vacuum cleaners to Pies, she built brands from the ground up and has a strong perspective from both high-level, to actual practicalities and how to get something done.