There’s a new sheriff in town

May 11, 2022

A job in law enforcement is not for the weak of heart. Their dedication and loyalty to their community is second to none and their obligation and duty to serve has to come from within their own personal desires. Lexington County Sheriff’s Department has proven that if you go above and beyond in your recruitment efforts to find qualified and dedicated individuals to join their team, you find great success.

The Dilemma

The Lexington County Sheriff’s Department came to us hoping to expand their reach and advertise for several open positions. They currently have over 100 job vacancies and needed a “quick draw” to compete with some of the larger departments in the area that were perhaps gaining more attention. Our briefing was to help solve a talent shortage and make the application process much more transparent for potential candidates.

High Noon

We developed a new website with a modern look and feel that encompasses everything a candidate would need to know – from the application process to what living in Lexington County is like.

In a time where law enforcement and community relationships are becoming more prevalent, we knew we had to place a large focus on the respect and consistent praise that LCSD gets from the community they serve. We also understood the importance of telling the stories of those who are currently employed at the Sheriff’s Department, to show how people from all different backgrounds are succeeding and enjoying their employment at LCSD.

Another big consideration when developing the site was making sure the site was easy to navigate. We wanted to make sure that potential candidates could find the information they were looking for, apply to roles they were interested in and get in contact with the department with ease. Mobile navigation was also a big player in the development process, as we know many people are viewing the site via mobile devices.

We then started a digital marketing campaign to support the launch of the new website and drive quality candidates and applications – all whilst working alongside their recruitment partner to ensure a really positive and memorable candidate experience.

Back in Business

With a fresh new website and easy application process, Lexington County Sheriff’s Department is ready to continue to make a positive impact with each and every new member they add to their team. Working alongside LCSD has given us some wonderful insights on their sense of community and the call to serve each and every day of their lives. If you find yourself interested in a position with law enforcement, LCSD might just be the place for you to get your foot in the door.

If you have a brief or project you want us to tackle, get in touch. We love a good challenge –

Author Headshot

Dani Wilkinson

Dani has a passion for making brands sparkle. From Dyson vacuum cleaners to Pies, she built brands from the ground up and has a strong perspective from both high-level, to actual practicalities and how to get something done.

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